Pantone Announces a Color of the Year for 2017 That 'Reflects What's Happening in Our World'
Pantone is getting “fresh and zesty” with their pick for the 2017 color of the year.
“Greenery” has been named as the hue that everyone will be seeing throughout 2017’s trends for home décor, fashion and more, according to the color authority. In a release on their website, Pantone describes the bright green shade as “refreshing and revitalizing,” as well as “symbolic of new beginnings.” While the caption accompanying a video reveal of the color on Pantone’s Instagram account claims the hue “reflects what’s happening our world.”
Leatrice Eiseman, executive director of the Pantone Color Institute, says next year’s choice will provide, “the reassurance we yearn for amid a tumultuous social and political environment,” adding, “Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
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Eiseman also told The New York Times that, “We know what kind of world we are living in: one that is very stressful and very tense. This is the color of hopefulness, and of our connection to nature.”
As for how one might incorporate “Greenery” into their own life, Eiseman suggests to the Times, “There’s a Japanese concept called ‘forest bathing,’ which says that when you are feeling stressed, one of the best things to do is go walk in the forest. But if you can’t do that, what can you do? Bring green into your environment. Put in on your body, or in your house or near your desk. That symbolic message is very important.”
The color company chose two hues for 2016, “Rose Quartz” and “Serenity” — a pale pink and a baby blue — choices many initially deemed too reminiscent of nursery decor. Most years the announcement draws at least a small backlash from the design community, wary of being pushed beyond what’s considered trendy and tasteful at the time. The reaction to “Greenery,” however, has been neutral thus far, perhaps due to the calming quality the color is meant to evoke.