This article originally appeared on ew.com.
This year’s most prolific Super Bowl live-tweeter? Not President Donald Trump, but Mr. Clean.
The Twitter account for the line of popular cleaning products used Super Bowl LI to jokingly goof on other brands’ commercials throughout the first half.
Last week, Mr. Clean released its Super Bowl commercial, which featured a sexy, dancing version of the familiar animated character.
See the commercial above and read some of the Mr. Clean tweets below.
Mr. Clean was not the only company to make a big impression with their Super Bowl ad: The end of 84 Lumber’s pro-immigration add was deemed too controversial for TV. Justin Timberlake threw it back to his ‘NSYNC days with Christopher Walkin for the drink company Bai. Coke showed a spot featuring people singing “America the Beautiful” in different languages. And haircare line It’s a 10 made a joke about “four years of bad hair.”