Lifestyle Home Kris Jenner & Chrissy Teigen Team Up to Launch New Home Cleaning and Self-Care Line See the hilarious video of the stars' "pitch meeting" By Nicholas Rice Nicholas Rice Instagram Twitter Nicholas Rice is a Staff Editor for PEOPLE Magazine. He began working with the brand as an Editorial Intern in early 2020, before later transitioning to a freelance role, and then staff positions soon after. Nicholas writes and edits anywhere between 7 to 9 stories per day on average for PEOPLE, spanning across each vertical the brand covers. Nicholas has previous work experience with Billboard, POPSUGAR, Bustle and Elite Daily. When not working, Nicholas can be found playing with his 5 dogs, listening to pop music or eating mozzarella sticks. People Editorial Guidelines Published on March 22, 2021 09:44 AM Share Tweet Pin Email Kris Jenner and Chrissy Teigen are going into business together! The Keeping Up with the Kardashians star, 65, and the Cravings cookbook author, 35, are joining forces with Good American co-founder/CEO Emma Grede to release a line of plant-powered home cleaning and self-care products called Safely, PEOPLE can exclusively announce. The collection will include products such as hand cream, hand soap, hand sanitizer, glass cleaner, a universal cleaner and more. Launching on Thursday, Safely is "dedicated to clean cleaning with natural aromatherapy scents," the company shares in a press release. Prices have not yet been announced. A hilarious video introducing the brand, above, shows Jenner and Teigen coming up with the eco– and family-friendly concept in a slap-happy brainstorming session. "I want my own product line because, honestly, everyone has one already — I even have one," the Cravings entrepreneur jokes in the clip, saying she's thrilled to work with "the branding master herself, Kris Jenner" on her next project. Jenner shares her excitement about working with Teigen, adding cheekily that she hopes Teigen's ideas "aren't really dumb." Chrissy Teigen and John Legend Have Dinner at Kris Jenner's Home — and Make Out in Her Bed Mike Rosenthal Teigen shares some of her business ideas with Jenner — like "pre-chewed spaghetti" and a "dog jet pack" — none of which get approved. "Goddammit, Kris! I just wanted a place where I could come, where I could pitch my ideas safely," Teigen cries out — and Jenner gets an idea. Courtesy of Safely Singling out Teigen's use of the word "safely," Jenner tells the mother of two that they should "create a line of super-effective cleaning products, plant-based, that are safe enough for the entire family, and we can even use them to wash our hands." "And we're going to call it?" Jenner asks Teigen, who stands up in excitement and proclaims, "Handjobs by Kris Jenner!" RELATED VIDEO: Kris Jenner Follows in Daughters' Footsteps as She Files Trademarks for Her Own Beauty Brand In addition to her cookbooks, Teigen has a line of cookware, Cravings by Chrissy Teigen, available at Target. Jenner has helped each of her kids become business moguls over the years with brands including Kylie Cosmetics, Good American, Skims and Arthur George Socks, among others. She also recently filed trademarks for her own beauty brand. Safely will be available for purchase at GetSafely.comstarting March 25.