Joanna Gaines Is Adding 125 New Colors to Her Paint Line — Don’t Worry, 'Shiplap' Is Still One of Them
If you’ve been wanting to decorate your home in true Fixer Upper fashion, you’re in luck.
Joanna Gaines first launched her Magnolia Home paint collection in April 2016 in collaboration with KILZ, and announced today that she’s expanding from 25 colors to 150. Each of the new hues are inspired by her farm, family and mega-popular HGTV show. “Demo Day,” “Silos White,” “Before and After,” and “Reclaimed Wood,” are just a few of the additions that reflect the Waco, Texas, local’s design aesthetic, however the original colors including Gaines’ signature “Shiplap,” will continue to be available on MagnoliaMarket.com.
The paint line isn’t the only business venture Gaines has embarked on recently. The design star and her husband, Chip, have also opened a vacation rental, written a book, started a bakery at their Waco design destination and are planning to launch a lifestyle magazine this fall.
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But even with their ever-growing fame, Joanna still puts family first, and incorporates their four children into every step of their journey — including enlisting their help in naming the original 25 paint colors.
“I want them to feel like they’re part of the process. Even with the paint colors, I let them pick the paint color they love, they pick the name, and so they feel like they’re working with mom and not that mom is working and they’re over in the corner,” Gaines told PEOPLE in April. “We figure out ways to make them feel like they’re super-involved so that it seems a little more holistic.”
Gaines launched the paint line as a way to help DIYers and Fixer Upper fans make their design dreams a reality. “Our passion is to really help people with their homes,” she said.