Joanna Gaines Launches 'Subtle, Classic' Collection of Rugs and Pillows at Anthropologie
The Magnolia founder and Fixer Upper star teamed up with the retailer to create a 19-piece collection
“For me, Anthropologie has long been a source of inspiration, so this collaboration felt like a fun and natural pairing,” Gaines said of the launch, which includes 19 pieces.
“I really love the color palette of this collection – from the hues of blush and blue to the ochre and classic combinations of black and white,” she notes. “Yet, while each piece may exude its own unique style, the consistency of the subtle, classic details weaved throughout pulls it all together for a wide range of home styles.”
Gaines’s collection also features a variety of rugs, from woven solid floor coverings ($178-$1,198) to patterned cotton pieces ($298-$1,198). The most expensive piece in the collection is a 9x12 Hand-Knotted Camille Rug ($2,598).
A number of the HGTV star’s existing pieces, such as her design book Home Body, and candles, wallpaper and diffusers from her Magnolia Home collection have long been available at Anthropologie, but her new line of pillows and rugs marks her first direct collaboration with the brand.
“We are delighted to collaborate with Joanna Gaines, a designer long admired by Anthropologie and beloved by our customer,” said Andrew Carnie, co-president of Anthropologie Group. “This partnership demonstrates our commitment to empowering customers to personalize their homes with only-at-Anthropologie products by the most compelling talent from around the world.”
The collection is currently shoppable exclusively on Anthropologie.com, and the pillow range will be available at 130 Anthropologie store locations across the United States and Canada beginning Feb. 25.