PHOTOS: See Inside Reese Witherspoon's Classic-Chic Dallas Draper James Store!
IN THE HEART OF TEXAS
"We want people to come in and feel like they’re in a Southern home," Reese Witherspoon tells PEOPLE of creating her new Draper James Dallas store with designer Mark D. Sikes. The star got a taste of that same Southern hospitality at the store's grand opening event in September. “I honestly think I’ve been hugged more today than the entire time I’ve lived in Los Angeles,” she joked.
AN ELEGANT ENTRY
Clothes aren't the only products for sale at the store: Displayed throughout are home goods including tableware, cocktail napkins and books, which are especially important to Witherspoon. "We have a lot of authors who come and do book signings at our stores in Nashville, and hopefully now in Dallas as well," she says.
Shopping with a crew (or your boo)? The store has ample comfy seating outside the dressing rooms, and "books everywhere," says Witherspoon. "So people can sit and visit for a while."
SPACIOUS DRESSING ROOM
"Fresh, optimistic and timeless" is how Sikes describes the blue-and-white color combo that's ubiquitous throughout the storej on the Draper James blog. In the changing rooms, stripes are the designer's pattern of choice.
Say "Howdy" to your new fave photograph! Witherspoon commissioned photographer Gray Malin to create this print and it's available for purchase on his site as part of his Up in the Air balloon series.
A marble countertop and woven barstools give the checkout area a kitchen-like vibe. A chic brass bar cart topped with items like cocktail napkins and coasters (all for sale) sits to one side. They even serve sweet tea from behind the counter! Vibrant artworks by Virginia-based painter Lindsey Cowles line the back wall.
Floor-to-ceiling ivory fabric panels trimmed with navy punctuate the 1,800 sq.-ft. store, furthering the idea that the store is more like a home with several different rooms.
Wainscot panels evoke a country house closet and provide a clean backdrop for the brand's poppy patterns. Nashville-based calligrapher Chelsea Petaja created the print on the upper right-hand shelf.
Witherspoon's fall "Tailgate" collection is a subtle departure for the consistently ladylike brand. "Football is a big thing all over America," she says. "I thought it would be really fun to create some elevated design around different college colors."
A COOL EXTERIOR
Draper James fits right in at the super-stylish Highland Park Village, which Witherspoon says is an "amazing community. People come and bring their kids and they have dinner and run see a movie and then go shop," she says. "I thought that was a perfect match for our brand."