It’s a boy band! It’s a unicorn frappuccino! Nope. It’s the opening of a discount home goods store.
The store opened its first location in Framingham, Massachusetts, August 17, and the crowd came through for TJX Co.’s latest offering, as these exclusive photos show. The décor-loving mob was clearly ready to storm the fort and be the first to get their hands on that next best throw pillow find.
Although similar to HomeGoods in many ways, Homesense has a few differences that set it apart from the original celeb favorite. For one, things are organized by color, to help shoppers find matching pieces a little more easily.
Another addition is a “General Store” housing organizational and cleaning products, to satisfy any qualms you had about just perusing the aisles for fun (we didn’t).
Two departments you won’t find, however, are Kids and Pets products. But don’t worry — it’s only to make room for the expanded lighting, art and furniture sections.
If you’re having major FOMO about what treasures there are to be discovered, plan a trip to East Hanover, New Jersey, where the second store is opening on September 7th.