Lifestyle Home Shoppers to Your Carts! HomeGoods' Forthcoming Spinoff Store Has a Name and Opening Date TJX Companies' CEO shared more details on the highly-anticipated chain on Tuesday By Megan Stein Published on May 17, 2017 11:36 AM Share Tweet Pin Email Your next home décor obsession has a name! Decorating junkies let out a collective squeal of pure joy when TJX Cos., the parent company of TJ Maxx, Marshalls, and HomeGoods, announced in March that they will be launching a new home concept store this year. On Tuesday, CEO Ernie Herrman finally shared a few more details on the forthcoming chain, including its name: HomeSense. HomeSense is already the name of a chain owned by TJX that operates in Canada and Europe and is similar to HomeGoods in the U.S. Here’s Why Everyone’s Obsessed with HomeGoods: Inside the Discount Decor Store’s Super Fandom courtesy HomeGoods While the store is still lacking an exact opening date, Herrman stated on a quarterly earnings call,“We plan to open our first store in late summer with a few more stores slated for the fall,” he said, adding that “HomeSense will offer consumers a different mix of home fashions from HomeGoods, but at the same grade value.” WATCH THIS: Property Brother Drew Scott Explains When He Knew His Fiancee Was ‘The One’ PEOPLE Readers Share Their Most Hilarious HomeGoods Finds and They Do Not Disappoint The call also revealed that HomeSense stores will be located near TJX’s other inexpensive go-to stores, so customers can conveniently “shop both.” Hermann said in March that the goal for HomeSense “is to make them distinct enough, but complementary to HomeGoods and its offerings,” adding that, “Our customers are passionate about HomeGoods and we are confident they will love our new home concept, too.”