Chip and Joanna Gaines to Drop New Target-Exclusive Furniture Line Next Week
The HGTV stars' brand Hearth & Hand with Magnolia will be available on Target.com starting Dec. 26
For the first time ever, the HGTV couples’ Target-exclusive brand is expanding into the world of furniture, offering all kinds of pieces from accent benches to hairpin console tables.
As the new year approaches, Joanna told TODAY Home Wednesday that the collection was designed to “freshen up my home.”
She explained that the collection comes with “soft colors and simple textures that can be easily layered with neutrals.”
The collection offers a very rustic but elegant feel, going along with the couples’ signature farmhouse vibe. And the best part: These pieces, like the rest of their Hearth & Hand with Magnolia collection, are budget-friendly.
Many of the pieces come in light, neutral wood tones, with pops of color woven throughout the collection
A ‘Plant Lady’ herself, many of the designs in the collection include greenery as a way to brighten up a space and to pair well with the furniture provided.
The Gaines’ collection features pieces such as chairs, dining table sets, benches, accent tables, console tables and more.
Adding to their already-existing line at Target, the Fixer Upper duo will also offer new bedding, candles, and pillows among other items.
The new decor from Chip and Joanna comes as part of Target’s spring collection rollout, featuring other only-at-Target brands including Opalhouse, Threshold, Project 62 and Made By Design, according to a Target press release.
“With tons of crisp whites, soft neutrals, natural textures and hand-painted floral embellishments, our guests can transform their everyday spaces into quiet retreats,” Jill Sando, Target senior vice president and general merchandise manager, said in the release. “It’s an affordable refresh for their homes and a breath of fresh air to start the New Year right.”
The Hearth & Hand with Magnolia furniture collection will be available exclusively on Target.com, with select pieces in stores in the spring, beginning Dec. 26.