Joanna says she's "the safe one" in comparison to her unpredictable husband Chip

HGTV stars Chip and Joanna Gaines open up about their Fixer Upper empire and why they’ll always choose family over fame. Subscribe now for an exclusive interview at home with the duo, only in PEOPLE!

Chip and Joanna Gaines admit that their personalities are drastically different, but when it comes to their chemistry on and off camera there’s no denying it’s pure gold.

“Match made in heaven is not the term you would use to describe us,” Joanna says in this week’s issue of People. “But when we mixed our personalities together, it created a spark.”

That spark has taken the couple from small business owners to home improvement moguls thanks to their HGTV reality show and a slew of successful businesses. They’ve launched a paint, rug, wallpaper and furniture line, an upcoming quarterly magazine and they have a new book, The Magnolia Story, out Oct. 18.

For Joanna, who describes herself as shy, she was immediately attracted to Chip’s big personality and unconventional way of life.

For much more from Chip and Joanna — including their family and life in Waco — pick up this week’s issue of PEOPLE, on newsstands Friday.

The 10/24/2016 cover of People, featuring Chip & Joanna Gaines

Watch People Cover Story: Fixer Upper’s Chip and Joanna Gaines, available now on the new People/Entertainment Weekly Network (PEN). Go to, or download the PEN app on Apple TV, Roku Players, Amazon Fire TV, Xumo, Chromecast, iOS and Android devices.

“From day one, when we were dating, I realized he is not going to be put in a box,” she says. “And if there’s a rule, he’s going to break it.”

When she first started helping him out with flipping homes years ago, it took some time for them to get in the groove of things.

Credit: Larsen & Talbert

“Early on we had our fair share of fights and figuring out where the boundaries were,” says Joanna. “He’s good at the big picture, and he’s good at risk. I like the details.”

Now famous for their construction and design work, Joanna gives her husband credit for encouraging her to go after her dreams.

“If it were just up to me I would stay in a cubicle and file paper,” she says. “But Chip has always pushed me to be the best me. I said I wanted to learn the drums once, and the next day there was a full set in the house. He empowers me to be confident.”