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  4. Priyanka Chopra Jonas Launches Home Brand — Plus More Celeb-Designed Decor!

Priyanka Chopra Jonas Launches Home Brand — Plus More Celeb-Designed Decor!

See how style-savvy celebs transformed their passion into successful side hustles

By Megan Stein,  Madison Roberts and Hannah Chubb Updated July 01, 2022 02:13 PM
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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SONA Home

Priyanka Chopra Jonas + Maneesh Goyal
Credit: Sona Home

Priyanka Chopra Jonas and business partner Maneesh Goyal, who she opened up her Indian restaurant SONA with, are now getting into the home business! The pair launched SONA Home, a home design brand that includes everything from fine china to linens and bar pieces perfect for entertaining. Chopra Jonas posted about the exciting new launch on Instagram in June.

"I've always been a very intentional person with everything that I do, and so when launching SONA Home, @maneeshkgoyal and I wanted to bring our love of our joint heritage coupled with a penchant for entertaining friends and family at home, to create a brand that I am insanely proud of," she wrote.

Chopra Jonas finished off the post by saying that SONA Home was created with "a lot of love" and added that many of the pieces are "inspired by India."

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Carey Lowell Ceramics

Carey Lowell ceramic home line
Credit: CAREY LOWELL CERAMICS (2)

Actress Carey Lowell is adding another creative talent to her resume: ceramic artist!

The Law and Order star, 60, first began learning the art of ceramics in high school in Colorado, and continued to hone her craft through her years in the entertainment industry. Now, she splits her time between her studios in Upstate New York and Montecito, California. 

The star's creations — which include beautiful-yet-functional porcelain objects like bowls, vases and plates with intricate detailing — are now available for purchase, starting at $200, at The 1818 Collective, or via email. Visit the Carey Lowell Ceramics website for more info.

Buy It! Starting at $200, email enquiries@careylowellceramics.com

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Lionel Richie x The FHE Group

Lionel Richie home line
Credit: Amazon

The singer-songwriter and father of three is venturing further into the design industry, expanding his home collection with The FHE Group with a new line of furniture and storage. 

The new line, which dropped earlier this week, includes 12 pieces including storage ottomans, benches and hampers, all of which are available to purchase on Amazon. 

"Being able to expand my home line means so much to me," the four-time Grammy winner said in a press release. "We have all spent so much time at home this past year so I wanted to create home products that are not only beautiful, but also comfortable and practical. I am so happy to be able to share it with the world."

Buy It! Starting at $149, amazon.com

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Dr. Wendy Osefo's Onyi Home Essentials

Wendy Osefo
Credit: Onyi Home Essentials

This Real Housewife is venturing into homewares!

The Real Housewives of Potomac star, professor and philanthropist launched Onyi Home Essentials on Monday — a collection of candles, reed diffusers and room sprays designed to bring a little luxury to the everyday.

Named after the Nigerian-American reality star's middle name (Onyinye), Onyi means "gift" in Osefo's native Igbo.

Each product in the collection is hand crafted using fragrance oils inspired by Osefo's "eye for the most lavish and luxurious aromas, her life experiences and her travel to different parts of the world," according to a press release.

There are currently five different candle scents, and one scent for both the reed diffuser and room spray.

Buy It! Starting at $28, onyihomeessentials.com

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Lenny Kravitz x CB2

Lenny Kravitz CB2
Credit: CB2

Lenny Kravitz is bringing his bohemian-cool sense of style back for a second home collection with CB2!

CB2 x Kravitz Design, which launches online Thursday, is his latest collection with the home decor line (his first was back in 2015). Inspired by his international travels from Paris to the Bahamas and everywhere in between, Kravitz imbued each of the 66 pieces in the line with "the soul of a nomad," according to the site.

Products range from larger furniture pieces like sectionals, dining tables and platform beds to smaller decor pieces like rugs, rocks glasses and pillows.

Buy It! Starting at $8, cb2.com

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Olivia Palermo x Sicily Hill

Olivia Palermo
Credit: Sicily Hill

Introducing: sweet summer drinks in candle form! 

Street-style star Olivia Palermo recently teamed up with her favorite luxury candle brand, Sicily Hill, to co-design a candle inspired by the beloved Italian aperitivo - the tradition of having an early evening drink to whet your appetite before dinner.

The exclusive scent, Citrus Blossom, features notes of fresh Sicilian lemon, as well as peony and white blossom - a nod to the effervescent and fruity craft cocktails one might sip on in the Italian countryside. It's handpoured in a sleek, hunter green glass votive, and wrapped in chic burgundy, orange and mustard yellow packaging with a matching green velvet ribbon.

The candle is perfect as a host or hostess gift, or for burning while dining al fresco!

The Citrus Blossom is available now on the Sicily Hill website for $69. 

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Iris Apfel x Lowe's

iris apfel
Credit: Lowe's

Interior designer Iris Apfel and Lowe's both turn 100 this year, and to celebrate, they teamed up to curate a statement-making collection of home goods as bright and iconic as Apfel's sense of style.

Apfel will be the first famous face to create a collection for "Lowe's House of Curators," the brand's new initiative which lets trusted tastemakers put together a lineup of their favorite Lowe's products, from pillows to furniture to trinkets and everything in between. To celebrate their shared centennial, Apfel's collection of four unique curations will also feature some of the color trends of the past century.

"I've always believed that one of the most important elements of home design is letting yourself shine. For me, that means experimenting with unapologetic colors, eye-catching patterns and being totally original," Apfel said in a press release. "As Lowe's and I both celebrate our centennial birthdays, I hope we keep inspiring people to be bold and take chances on style for the next one hundred years."

Shop Apfel's House of Curators collection on the Lowe's website.

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Joanna Gaines's Candles

Joanna Gaines candles
Credit: Magnolia; Daniel Zuchnik/WireImage; Magnolia

If you've ever wanted your home to smell like Joanna Gaines's farmhouse in Waco, you're in luck!

The mom of five recently launched a brand new collection of candles for her Magnolia brand, with two new scents inspired by the changing seasons: Stay a While and Library.

Stay a While, a refreshing and calming blend of green tea and lavender, was created to inspire people to take a moment of pause in their day.

Library, Joanna's personal favorite, features notes of bergamot, clove and firewood, designed to "evoke the feeling you get when you curl up in a well-worn leather chair on a rainy day with a good book and cup of coffee," according to the press release.

The new scents are available now on the Magnolia website, retailing for $28 for 11oz or $58 for 26 oz. They will also be available as part of Magnolia's new candle subscription service, which starts on March 18.

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James Harden's Home Fragrance

Pura James Harden
Credit: Kenneth Wynn (2)

Off the court, NBA star James Harden has also got a sense for scents!

The Brooklyn Nets shooting guard announced on Monday that he had teamed up with smart air freshener company Pura to release two signature fragrances: "13-Confidence" and "13-Relaxation." (13 is his jersey number.)

13-Confidence smells of spices, the ocean and amber, while 13-Relaxation is imbued with notes of grapefruit, wood and tonka bean, according to the company. Harden designed each alongside renowned perfumer Laurent LeGuernec.

"I don't think we truly know the power of smell. In working with Laurent and Pura to create fragrances that represent who I am, it was important for me to express different elements of my life," says Harden. "You need both confidence and recovery time to be successful and these scents allow you to flow effortlessly through both."

The Pura diffuser can hold two different scents and is controlled via an app that allows users to select which scent they want to emanate through their home, how strong it is, and when they want it to be released.

The Pura x James Harden fragrances retail for $18 each, or $85 for a set that includes the Pura smart diffuser.

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Diane Keaton's Lamp Shades

diane Keaton
Credit: Perigold

The Oscar-winning actress and design aficionado is bringing her bold aesthetic - and love for all things black-and-white - to the masses with the launch of a new lighting collection with luxury furniture manufacturer Aidan Gray.   

Available starting January 28 exclusively on Perigold.com, the collaboration embraces Keaton's love for punchy patterns, offering pieces decorated in houndstooth, stripes, faux marble and more motifs.

"Many of the shapes and patterns in the collection are reminiscent of what is in my home. It's about repetition and continuity," said the mom of two in a press release.

"The greatest satisfaction for me was seeing all of the small details come together to make the collection complete," she continued. "The entire process was a real team effort; every shade tells a different story."

Movie star style doesn't come cheap, however, prices start at $790, and items include pendant lights, barrel shades, lighting accessories and more.

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Jeremiah Brent's Home Essentials

celeb home lines Jeremiah Brent
Credit: Jeremiah Brent x Grove Collaborative

Nate & Jeremiah by Design star Jeremiah Brent is using his keen eye for design and his passion for sustainability to create a chic new line of home essentials for Grove Collaborative. 

The limited-edition line includes cleaning concentrates, refillable soap pumps and spray bottles, a soy wax candle, a marble side sink tray, hand sanitizer, an adorable apron, and matching hand towels and oven mitts - all embued with the father of two's "California Modern" style.

"I was inspired by rich tones, timeless textures, and my own goal to live a more sustainable life," Brent says of the collection, noting that the scents he chose for the candle, soaps and sanitizers were all inspired by his family's favorite vacation destination: Mexico!

Products in the collection range from $4.95 to $19.95 and many items are bundled (perfect for gifting!). The collection is available now at grove.co. 

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Lisa Vanderpump's Lighting

lisa vanderpump
Credit: Betsy Newman Photography

Vanderpump Rules star Lisa Vanderpump has teamed up with interior designer Nick Alain - with whom she's worked on her bars TomTom and the Vanderpump Cocktail Garden at Caesar's Palace, Las Vegas - to create a new lighting collection for her home line Vanderpump Alain.

Together, they designed a line of unique pendants, lamps, chandeliers and sconces for indoors and out, starting at $247.

"The mélange of Nick's history of romantic industrial and precision, and my love for timeless elegance has brought our two aesthetics into harmony, and the juxtaposition has created something truly magical," the Real Housewives of Beverly Hills cast member says of the collection. 

The new line is available to shop now on vanderpumpalain.com.

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Tia Mowry-Hardrict's Decor

Etsy x Tia Mowry
Credit: Etsy

Sister, Sister star Tia Mowry-Hardrict is a fan of all things family and entertaining - and her new home decor collection with Etsy combines both of those loves.

The line of handmade home staples, created in collaboration with Etsy makers, was "inspired by Tia's love of monochromatic neutrals, pops of metallic, texture and natural elements," according to a press release, and includes everything from serving bowls to throw pillows, starting at $22. 

Of her starting point for the line, Mowry-Hardrict explained, "Sunday is my favorite day of the week because it's the day that my family regularly makes time to cook and enjoy a meal together. When co-designing this collection, I wanted to create items that elevated and encouraged these small, precious, everyday moments."

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Giuliana Rancic

Giuliana Rancic
Credit: Courtesy Giuliana Rancic; HSN

The TV host is a longtime lover of all things home (check out her Idaho lake house), and has just debuted her first decor line, August & Leo. The 25-piece collection, which was designed in collaboration with Rancic's friend and interior designer Lonni Paul for HSN, includes pieces like the throw ($29.95) she's wrapped in at left and the hurricane ($99.95 for 3) at right. Prices start at $19.95.

"Every single August & Leo piece is currently in my home as of two weeks ago and they have really added a layer of beauty and comfort to my space," Rancic tells PEOPLE.

Adds Paul, "Over the last eight years Giuliana and I have worked together on so many of her beautiful homes, it only seemed fitting to collaborate together on a collection of our own."

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Kelly Clarkson

Kelly Clarkson for Wayfair
Credit: Wayfair

The Kelly Clarkson Show host teamed up with Wayfair to curate a line of 550 "French country" inspired furnishings and decor pieces - from feminine, tufted sofas in petal pink to pom-pom-bedecked bedding and antiqued vases that look straight out of a Paris flea market.

"Home has always been an incredibly special place for me. It's my sanctuary where I unwind and spend quality time with family and now, more than ever, we are all looking to find peace and comfort in our homes with our loved ones," Clarkson said of her inspiration.

Through April 17, 25 percent of profits will go toward COVID-19 relief efforts.

"I'm proud that we can use the launch of Kelly Clarkson Home as a meaningful opportunity to lend a hand and give back, with profits benefiting the current crisis and those impacted," the former The Voice coach added.  

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Drew Barrymore

drew-barrymore-flower-home-spring-2020
Credit: courtesy Walmart

The actress and entrepreneur launched her Flower Home, in collaboration with Walmart back in March. Now, she's released her gorgeous Fall lineup - 130 items starting at just $10 and including wallpaper for the first time. "I wanted a collection filled with things that felt like they came from different places around the world," she told PEOPLE. Most importantly, they had to be colorful, she says, because "your home should be joyful and make you feel inspired."

The line is available on walmart.com, hayneedle.com, and jet.com.

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Jill Martin

jill-martin-QVC
Credit: QVC

The New York Knicks broadcaster, and Today contributor launched a QVC home line called G.I.L.I. by Jill Martin, full of pillows, bedding, towels, rugs and throws, as well as custom FUNBOY pool floats, trays, candles and Venus Et Fleur roses. She wanted to create a collection that was affordable ($40 and up) that was "fun, happy, and accessible."

"I saved up to buy my first home when I was 40 years old - and used every penny I had," Martin tells PEOPLE. "So when I went to decorate it, to say I was on a budget was an understatement! I couldn't find products that I loved, that were affordable, so I decided to create them."

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Gwyneth Paltrow

goop-wallpaper
Credit: Courtesy of Tempaper; Inset: Jon Kopaloff/Getty

Paltrow's lifestyle brand, Goop, launched their first-ever wallpaper collaboration with Tempaper, designing a pale pink print called "Wings" that features gray and white birds and nature motifs. The hand-painted, chinoiserie-inspired peel-and-stick paper is available for $125 a roll on the Goop and Tempaper websites. 

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Lionel Richie

lionel-richie-home-line-portrait2
Credit: Courtesy JCPenney

Hello, it's the bedding you're looking for! The singer launched an "eclectic design experience" for JCPenney that includes bedding, bath and accent pillows.

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Ree Drummond

ree

The Pioneer Woman is setting out to conquer new frontiers in the kichen and home space with her line for Walmart, including her own line of Instant Pots, cookware, bedding and home decor.

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Chrissy Teigen

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The model, TV personality and cookbook author (her second tome, Cravings: Hungry for More, came out September 18) launched a kitchen line with Target,. The collection features more than 40 items-including chic drinkware, full-fledged cookware sets, and even a cast iron Dutch oven-and everything is priced from $4 to $140.

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Gwyneth Paltrow

01
Credit: Ian West/PA Images/Getty Images Gwyneth Paltrow attending the launch of the new Ladies Automatic Collection of Frederique Constant Geneve watches at the Design Museum in London. (Photo by Ian West/PA Images via Getty Images)

Through her multifacted lifestyle company, Goop, the actress and entrepreneur partnered with CB2 to create a line of sophisticated home furnishings. The collection, created with help from some of her top gurus, features feminine pieces like luxe velvet sofas ($1,999), a white curved "jelly bean" coffee table ($549), and a cozy ivory shearling chair with a custom leather plate signed by Paltrow herself ($3,299).

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Reese Witherspoon

reese-witherspoon
Credit: Crate & Barrel

In collaboration with her own Southern-inspired brand, Draper James, the Big Little Lies actress has partnered with Crate & Barrel to create a collection of pretty blue and white place settings (that she encourages you to use year round).

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Iris Apfel

1503_0025_Iris_BTS (2)
Credit: HSN

The 96-year-old fashion icon is getting back to her interior design roots, collaborating with Cloth and Company on an exclusive 94-piece furniture collection now available on HSN. "Created with fun in mind," according to the website, the circus-inspired offerings can be customized thanks to 15 textile options and 19 silhouettes.

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Tracee Ellis Ross

8121100-ter-sep17-040

The Black-ish actress is releasing a holiday capsule collection with JCPenney, and it's as festive and fun as the star herself! Although the majority of the line is clothing, she extended the playful patterned buys to a few home accessories, including throw pillows, dessert dishes and high ball glasses. "Each piece is timeless and versatile, classic but with flavor," she said. Available November 12 - and with prices starting at $12.00 - Ross' picks are sure to be your go-to gifts this season.

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Catherine Zeta-Jones

Photo by John RussoCourtesy of Casa Zeta-Jones provided by Alicia.Rudd@qvc.com
Credit: John Russo

Catherine Zeta-Jones found the perfect partner for her long-awaited lifestyle collection in QVC, calling it Casa Zeta-Jones collection Inspired by old Hollywood design and her Welsh heritage, the forthcoming bedding, bath towels, table lines and rugs are sure to carry the actress's elegant stamp. "This is a project I have been passionate about and working on for years now," she said.

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Jenni Kayne

jenni-kayne-bedding-parachute
Credit: Parachute; Rachel Murray/Getty

The celebrity-favorite fashion designer (Mandy Moore and Minka Kelly are fans) partnered with super-chic homegoods line Parachute to create two timeless items: a cozy alpaca throw and a pin-stripe linen duvet set, available in gray and ivory.

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Mandy Moore

FALL HD
Credit: Shutterfly

Mandy Moore's collection of art prints, monogrammed glasses, throw blankets and other decor items for Shutterfly was inspired by memories of her close-knit family - who also happen to be the collaboration's first fans. "My parents have already ordered stuff," the This Is Us star tells PEOPLE. "They just redid some bathrooms and bedrooms in their house in Florida, and they told me they bought pieces for the guest bedroom. I was like, 'I could have hooked you up.'"

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Reese Witherspoon

reese-witherspoon
Credit: Reese Witherspoon Instagram

In addition to her Crate & Barrel collab, Witherspoon's Southern-inspired brand, Draper James includes adorable home accents including tableware, pillows, throw blankets, candles and more - don't miss the cheeky trinket trays.

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Eva Longoria

Eva Longoria
Credit: Casey Rodgers/Invision for JCPenney/AP

Eva Longoria, who told PEOPLE she's "obsessed with everything home," launched a bedding collection with JCPenney. The line was so successful, that the actress expanded it in October to include bath products.

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Ellen DeGeneres

"Finding Dory" Press Conference
Credit: Vera Anderson/Getty

Ellen DeGeneres is an admitted home decor junkie (and house flipper!), so who better to design a line of home goods with her brand ED Ellen Degeneres (which you can find at Bed Bath & Beyond)?  "I've loved home design for as long as I can remember," she told Elle Decor. "I know what I like, so designing it made sense for me."

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Joanna Gaines

joanna-gaines-loloi-rugs
Credit: instagram.com/joannagaines

The Fixer Upper star is no stranger to the home decor game, with a line of wallpaper, paint and rugs, which are now available at Pier 1. She and husbnad Chip Gaines also have a homey, cozy lifestyle collection at Target called Hearth & Hand. And that doesn't include her massive destination retail store Magnolia Market in Waco, Texas.

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Sean and Catherine Lowe

Wayfair-12
Credit: Julia Lauren Photography

The Bachelor's Sean and Catherine Lowe announced their 'sophisti-comfortable' furniture line with Wayfair in April. "We've designed our sofas with families in mind," Sean, 33, has said of the line.

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Minnie Driver

Image
Credit: Jordin Althaus/NBC/NBCU Photo Bank via Getty

The actress, who recently put the finishing touches on her bungalow in Los Angeles, put her passion for home design to good use with her HSN collection
inspired by English living". "I've always been really interested in design, mostly because of my mom and how I was raised," Driver told PEOPLE. 

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Drew and Jonathan Scott

prop-brothers
Credit: Jonathan Scott/Instagram

Drew and Jonathan Scott are so much more than the Property Brothers! The HGTV stars have an outdoor furniture collection with QVC and a line of fabrics available to shop at Fabric.com and Hobby Lobby.

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Jeff Lewis

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Credit: Jeff Lewis/Instagram

Flipping Out's Jeff Lewis announced Jeff Lewis Barn Doors and Jeff Lewis Tile in September 2016. The new dad snapped this photo of himself encouraging fans to stop by a Home Depot to pick some up with the hashtags: "#helpsupportmonroe #shesexpensive" (referencing his baby girl).

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Kimberly Schlapman

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Credit: HSN

Little Big Town's Kimberly Schlapman launched her HSN line of kitchen tools, Love & Daisies, with HSN for one simple reason: "Cooking is just my passion," she told PEOPLE.

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Nigel Barker

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Credit: Nigel Barker/Courtesy Art Van

"I've always loved furniture," America's Next Top Model vet Nigel Barker told PEOPLE. The proof? His gorgeous collaboration with Art Van Furniture that combined his English heritage with the influences of his travels as a model.

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Drew Barrymore

Drew Barrymore Launches Shutterfly Holiday Gift Collection at Seasonal Shopping Event
Credit: Dimitrios Kambouris/Getty

Pillows, shower curtains, and artwork were just a few of the colorful items in Drew Barrymore's 2016 collection with Shutterfly. A piece of fabric from the Rose Bowl flea market served as one of the actress's jumping off points. "I was able to take that original inspiration pattern and tweak the colors, lines and shapes to design something that is hopefully attractive and fun," she told PEOPLE at the time.

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Caroline Stanbury

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Credit: Courtesy of #ECMYLIFE/Capital D Studio

Ladies of London star Caroline Stanbury transformed her design savvy into a business that's inspired by her enviable clothes, creating furniture in 2017 for high-end site Earlcrown. "Everyone's obsessed with my wardrobe," she told PEOPLE. "So I incorporated it into my line of furniture."

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Luann de Lesseps

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Credit: Luann de Lesseps/Instagram

Fans of Real Housewives of New York City's Luann de Lesseps were once able to pick up "chic made easy" Countess Luann Bedding Collection at Ross stores nationwide. "My collection is really a style of living," she told PEOPLE of the line, which included several motifs including "bridal bedding."

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    1 of 41 SONA Home
    2 of 41 Carey Lowell Ceramics
    3 of 41 Lionel Richie x The FHE Group
    4 of 41 Dr. Wendy Osefo's Onyi Home Essentials
    5 of 41 Lenny Kravitz x CB2
    6 of 41 Olivia Palermo x Sicily Hill
    7 of 41 Iris Apfel x Lowe's
    8 of 41 Joanna Gaines's Candles
    9 of 41 James Harden's Home Fragrance
    10 of 41 Diane Keaton's Lamp Shades
    11 of 41 Jeremiah Brent's Home Essentials
    12 of 41 Lisa Vanderpump's Lighting
    13 of 41 Tia Mowry-Hardrict's Decor
    14 of 41 Giuliana Rancic
    15 of 41 Kelly Clarkson
    16 of 41 Drew Barrymore
    17 of 41 Jill Martin
    18 of 41 Gwyneth Paltrow
    19 of 41 Lionel Richie
    20 of 41 Ree Drummond
    21 of 41 Chrissy Teigen
    22 of 41 Gwyneth Paltrow
    23 of 41 Reese Witherspoon
    24 of 41 Iris Apfel
    25 of 41 Tracee Ellis Ross
    26 of 41 Catherine Zeta-Jones
    27 of 41 Jenni Kayne
    28 of 41 Mandy Moore
    29 of 41 Reese Witherspoon
    30 of 41 Eva Longoria
    31 of 41 Ellen DeGeneres
    32 of 41 Joanna Gaines
    33 of 41 Sean and Catherine Lowe
    34 of 41 Minnie Driver
    35 of 41 Drew and Jonathan Scott
    36 of 41 Jeff Lewis
    37 of 41 Kimberly Schlapman
    38 of 41 Nigel Barker
    39 of 41 Drew Barrymore
    40 of 41 Caroline Stanbury
    41 of 41 Luann de Lesseps

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