The trendsetting paint company has made their biggest announcement of the year

By Mackenzie Schmidt
October 18, 2016 07:57 PM
Credit: Benjamin Moore

Get your paint rollers ready!

The color forecasters at Benjamin Moore have just revealed their pick for the 2017 color of the year: Shadow, which they describe as a “rich, deep amethyst.”

Sure you may not repaint your whole house to match the trends of each passing season, but you’ll no doubt see this hue pop up everywhere, from your favorite furniture stores to interior design blogs. And you can bet you won’t be able to get away from the new year’s defining color on Pinterest!

Benjamin Moore has turned their annual announcement into a major event. Design editors and industry insiders gathered at the New York Public Library Tuesday night to await the big news and usher in a whole new year’s worth of color trends: The company premieres not only one hue, but coordinating palettes that they predict will rule interior style for the coming 12 months.

2016’s pick, was a bit of a shock: Simply White (OC-177). Design lovers were initially taken aback by the non-color color choice, but, as seems to be the case nearly every year, the backlash quickly gave way to pronouncements of support. And, looking back, have you ever seen so many fresh white rooms as have popped up in the deco-sphere in the last year?

Credit: Benjamin Moore

“After a year of looking at white, we were looking for something with more feeling,” a spokesperson for the company said at the event.

Of course, the paint company wasn’t the first to name a defining color each year. In December, Pantone, the foremost chromatically inclined authority will name their color choice for 2017, which goes far beyond paint colors and, if their prediction is correct, will pop on everything from high fashion runways to kitchen appliances. Last year, they broke with tradition and named two hues —Serenity, a baby blue, and Rose Quartz, a pale pink — as the colors of 2016.

Tuesday night’s news really only leaves one important question: What do you think? Will you embrace Ben Moore’s pick or keep on with your personal favorites?