Bed Bath & Beyond Is Launching Its First-Ever House Brand and Furniture Line: Shop it Now!
The chain is introducing its first-ever private label "whole home" brand, Bee & Willow
Now, this is beyond!
Bed, Bath & Beyond is launching its own private-label house brand: Bee & Willow Home.
A first for the chain, it’s being touted as a “whole home and furniture brand.” So next time you head in to that sprawling wonderland of cleaning gadgets and bed-in-a-bags, expect to be greeted by major furniture pieces like sofas, dining tables, beds and dressers, as well.
The new line, available Tuesday, also includes decorative accessories from vintage-inspired rugs and throw pillows to woven baskets and art. Bee & Willow will even venture into the kitchen, offering everyday essentials like ceramic dishes, wooden tools and cleaning products.
The furniture pieces hit a perennially popular “modern farmhouse” note, but feature timeless shapes and sophisticated neutral colors that can easily suit a variety of styles.
“The inspiration for Bee & Willow Home is a contemporized approach to the idyllic rustic style of decor,” says Barbara Weston, BB&B’s Director of Global Trend tells PEOPLE in a statement. “We identified the unique stylistic thread that runs through all farmhouses and cottages, from Maine to Key West, the Great Plains to Venice Beach that evokes an honest, restorative and timeless feel.”
Highlights in this first introduction include a stylish take on a classic, casual Windsor dining chair ($184.99), an affordable striped bench ($199.99) Joanna Gaines would be on board with, and a spindle daybed ($529.99), that will elevate any guest room or kids’ space.
Products start at $4.99 for cleaning supplies and go up to $999.99 for larger furniture.
However, the arrival of Bee & Willow is actually just one-sixth of BB&B’s announcement. The store also revealed that they plan to launch five additional home lines to roll out through 2019 and 2020.
Their different styles haven’t been revealed just yet, but the store did note that all six “whole home” lines will be designed to mix and match with one another, and “bring our customer something they’re not seeing elsewhere,” according to Jean Lindsley, Vice President of Branding.
Shop the collection online and in stores Tuesday.