Lifestyle Home Balloon Artist Brings Rainbows and Joy to Her Philadelphia Neighborhood As Residents Stay Home Jace Florescio, who owns Florescio Events, has been installing colorful balloon displays on the railings outside of homes in the area with a goal of bringing cheer to residents in the neighborhood By Nicholas Rice Nicholas Rice Instagram Twitter Nicholas Rice is a Staff Editor for PEOPLE Magazine. He began working with the brand as an Editorial Intern in early 2020, before later transitioning to a freelance role, and then staff positions soon after. Nicholas writes and edits anywhere between 7 to 9 stories per day on average for PEOPLE, spanning across each vertical the brand covers. Nicholas has previous work experience with Billboard, POPSUGAR, Bustle and Elite Daily. When not working, Nicholas can be found playing with his 5 dogs, listening to pop music or eating mozzarella sticks. People Editorial Guidelines Published on April 16, 2020 01:32 PM Share Tweet Pin Email Photo: Jacylin Florescio Somewhere over the rainbow in the Fairmount neighborhood of Philadelphia, a local ballon artist and event planner is bringing joy to residents stuck at home. Thirty-three year-old Jace Florescio, who owns Florescio Events, has been installing colorful balloon displays on the railings outside of homes. “The responses have been so overwhelming,” Florescio tells PEOPLE. “The community responded so well to the rainbow balloon installations.” She’s also been sharing her creations on Instagram (below) so those far beyond her neighborhood can enjoy her work. Pennsylvania, like most of the country, is under a stay-at-home order in order to stop the spread of the novel coronavirus (COVID-19). PEOPLE Staffers Share 12 Easy Ways to Perform Acts of Kindness for Friends (& Strangers, Too!) Florescio, a Philadelphia resident for the past 5 years, started her balloon business in March 2019, working her way up from birthday parties and grand openings to major brands. “When I started posting our balloon installations on social media, we were getting clients from Anthropologie, Jim Beam, and Dilworth Park in front of City Hall in Philadelphia,” she says. Philadelphia Dad Writes Book Inspired by Acts of Kindness During His Wife’s Cancer Treatment Now, with COVID-19 bringing businesses and many aspects of everyday life to a halt, Florescio Events has hit a rough patch. “At the very start of it, all of our events and parties were canceled or postponed until the end of the year. But since we started the rainbow balloon installations, it’s the busiest we’ve ever been,” she says. Florescio came up with the idea for her public displays after she read an article about kids who were drawing rainbows and posting them in their windows as a scavenger hunt for other children in their neighborhoods. “I thought it was such a cute idea for kids as they were on their bikes, scooters, or walking with their parents,” she shares. “So naturally, I did the same with my boys, and we drew rainbows and placed them in our front windows.” The craft sparked an idea. She was looking at her balloon supply and realized that she had all of the colors of the rainbow available, so she created her first display on her own front stoop and posted it to social media. Soon, another neighborhood mom reached out and it started a chain reaction. “I created the #ColoringPhillyWithHope hashtag, to represent hope during this time of uncertainty in our city,” says Florescio. It’s also a way for anyone to find all the rainbows on Instagram. Her installations are all no contact and use balloons that are 100% bio-degradable, eco-friendly and made with organic latex. Neighborhoods Across the U.S. Are Organizing ‘Stuffed Animal Safaris’ to Entertain Local Kids As for the best reaction to her kind and creative efforts, Florescio says it was for a custom stoop installation for a young girl’s 7th birthday. “There was a mom who recorded her daughter’s reaction and sent the video to me,” she says. “As her daughter was walking up the street, she immediately ran to the balloon install and sat right next to it with her birthday crown on. It was best reaction and just pure joy. It made me smile so big!” As information about the coronavirus pandemic rapidly changes, PEOPLE is committed to providing the most recent data in our coverage. Some of the information in this story may have changed after publication. For the latest on COVID-19, readers are encouraged to use online resources from CDC, WHO, and local public health departments. To help provide doctors and nurses on the front lines with life-saving medical resources, donate to Direct Relief here.