Lifestyle Health Queen Latifah Signs On to Endorse Jenny Craig The plus-size entertainer's campaign focuses on a healthier lifestyle, not smaller dress size By Allison Adato Allison Adato Instagram Twitter Allison Adato is Editor, PEOPLE + Entertainment Weekly Books, overseeing special editions for both brands. In her PEOPLE past, she covered politics, celebrities, sports, religion, education, food—and often the intersection of these. She has written about ballet dancers, rock stars, self-help gurus, and the scourge of flavored coffee for The Los Angeles Times Magazine, The New York Times, Time, and more. She is also the author of a book about how chefs eat. A graduate of the University of Southern California, Adato is a New Yorker by choice in a long-distance relationship with Los Angeles. People Editorial Guidelines and Tim Nudd Published on December 19, 2007 09:15 AM Share Tweet Pin Email Photo: Sthanlee B. Mirador/Shooting Star Kirstie Alley and Valerie Bertinelli have another pal joining them in the Jenny Craig universe: Queen Latifah. The Oscar-nominated singer and actress, 37, has signed up to be the latest celebrity spokesperson for the weight-loss chain, PEOPLE confirms exclusively. “We officially confirm that Queen Latifah will join the Jenny Craig program in January,” Scott Parker, Jenny Craig’s vice president of marketing, tells PEOPLE. “We are thrilled to have Queen Latifah support our mission of improving health by taking her first step toward achieving a more healthful lifestyle.” Parker adds: “Queen Latifah joins forces with Jenny Craig to communicate the importance of how small lifestyle changes, in the areas of diet and exercise, can have positive effects on overall health.” The Hairspray star, who has consistently celebrated her plus-size figure over the years (including a recent PEOPLE cover story), will have a “very different campaign, focused on a healthier lifestyle, not on getting onto a specific dress size,” says Parker. Of her figure, Latifah told PEOPLE in October, “I would say I’m voluptuous.”