The star is teaming up with Grey Goose vodka to provide signature cocktails on tour for his fans, he tells PEOPLE exclusively
Did The Weeknd‘s fans feel this coming?
Fans will be able to sip on cocktails such as the “Starboy” and “Sidewalks” featuring Grey Goose VX and named after the star’s biggest hits.
“Grey Goose has always been such an iconic brand to me,” The Weeknd tells PEOPLE exclusively about the partnership. “I’m excited to partner with them.”
“The Weeknd inspires others to celebrate life to the fullest by pushing boundaries and defying cultural expectations through music,” adds Yann Marois, who’s the company’s global vice president and CMO. “As partners, we look forward to reimagining the realm of possibility.”