Lifestyle Food Viewers Aren't Sure How to React to the Oatly Super Bowl 2021 Ad That Was Banned in Sweden The commercial, which featured Oatly's CEO singing, "Wow, no cow," is several years old but made its debut in the U.S. on Sunday By Jason Duaine Hahn Jason Duaine Hahn Website Jason Hahn is a Human Interest and Sports Reporter for PEOPLE. He's worked at PEOPLE's Los Angeles Bureau as a writer and reporter since 2017 and has interviewed the likes of Kobe Bryant, Arnold Schwarzenegger and Tom Brady. He has a B.A. in English from the University of California, Berkeley, and a Master's degree in Journalism from Columbia University. He previously worked for Complex Magazine in New York City. People Editorial Guidelines Published on February 7, 2021 09:36 PM Share Tweet Pin Email Photo: youtube People on social media are split on Oatly's unique commercial for Super Bowl LV. The Swedish company — which makes alternative dairy products — debuted the ad in the United States on Sunday as the Kansas City Chiefs faced off against the Tampa Bay Buccaneers at Raymond James Stadium in Tampa, Florida. On a night known for star-studded commercials, Oatly's ad stood out because it featured its CEO Toni Petersson sitting in front of a piano in the middle of a field — and that's it. In the commercial, Petersson belts out a song with a catchy chorus about his non-dairy milk. A version of the commercial has been posted on Oatly's YouTube channel for several years. And, according to Ad Age, was made back in 2014 and banned in Sweden after facing a lawsuit from the Swedish dairy lobby. Every Football Player Over 40 Who Made it To the Super Bowl The ad was the center of debate on Twitter, with people calling it "bad" and "inescapable." "The only thing i'm hearing about the superbowl is how terrible the oatly ad was, so i'd say it was a pretty good ad," one user said. "I believe the oatly ad was made bad on purpose so people would talk about them," speculated another. There was at least one fan of the commercial: musician Questlove. How the 2021 Super Bowl Will Be Different Because of the COVID-19 Pandemic "Lol weird commercial but I love Oatly," Questlove — real name Ahmir Khalib Thompson — wrote on Twitter. "Come to think of it @oatly won. For those who know they know," Questlove — a drummer a frontman for The Roots — wrote in another tweet. "For those that don't know ....welcome aboard we kept the light on for you lol. Simple commercial inescapable song." RELATED VIDEO: Meet the Inspiring People Selected to Be Honorary Coin Toss Captains at the 2021 Super Bowl On the Oatly website, the company celebrated the commercial's debut by admitting it wasn't supposed to be a "Super Bowl-ish" ad to begin with. "Maybe interrupting the second quarter so the world could experience Toni's musical stylings about how oatmilk is like milk but made for humans wasn't the most Super Bowl-ish idea ever, but on the other hand, our attempt to promote Toni's singing skills to a wider audience actually got you to visit an oatmilk company website on the big day," the company wrote. "Total success!" The Buccaneers and the Chiefs are facing off at Super Bowl LV on Sunday in Tampa. The game is airing on CBS.