People.com Lifestyle Food Surprise! Charlie Sheen Joins Planters' Super Bowl Ad — and Hilariously Pokes Fun at His Image Charlie Sheen has only one line in Planters' first-ever Super Bowl ad, but it's a funny one By Kate Hogan Kate Hogan Instagram Twitter Kate Hogan is Director of Digital Specials and Features at PEOPLE. In her 14 years at the brand, she has covered everything from pets and babies to style and Sexiest Man Alive, interviewing celebrities including Céline Dion, Carrie Underwood, Jennifer Hudson and Chris Evans. Currently, she oversees the creation of photo galleries that complement breaking news and major PEOPLE moments like The Beautiful Issue and 100 Reasons to Love America. She has offered expert celebrity commentary on Good Morning America and Access Hollywood. Before joining PEOPLE in 2008, Kate was an editorial assistant at Morris Visitor Publications. She graduated from the University of Wisconsin-Madison with a Bachelor's degree in journalism and mass communication and resides outside of Chicago with her husband and three kids. People Editorial Guidelines Published on January 29, 2019 12:01 PM Share Tweet Pin Email “And people think I’m nuts.” It’s Charlie Sheen’s only line in Planters’ first-ever Super Bowl ad, but it’s a funny one. The 53-year-old actor — who recently celebrated one year of sobriety after a tumultuous period in his professional and personal lives — pokes fun at himself in the 30-second spot, which also features previously announced star Alex Rodriguez and Mr. Peanut. In the ad, airing during the second quarter of the Super Bowl this Sunday, Feb. 3 and previewed above, Mr. Peanut goes on a wild ride in the Planters NUTmobile, en route to a party to save Rodriguez from snacking on kale chips. As he delivers some Deluxe Mixed Nuts just in time, Mötley Crüe’s “Kickstart My Heart” blasts in the background. Vayner Media “Some may think it’s nuts for me to be in this amazing ad with Mr. Peanut,” Sheen said in a release. “Having been described as salty over the years, I’m genuinely thrilled to be in the mix.” PHOTOS: Your Guide to Every Celeb-Studded Super Bowl LIII Commercial — So Far Rodriguez echoed that last sentiment in a recent PEOPLE interview, calling his appearance in the Super Bowl ad “a dream come true. I’ve never been in a Super Bowl ad, and I sort of dreamed about it, but I never dreamed this high.” Nerves are kicking in for the former baseball star, though. “Knowing you’ll have 100-plus million people watching will be pretty intense,” he shared. “And I think you can guarantee my daughters will be teasing Daddy,” he added of Ella, 10, and Natasha, 14. “This one has a lot to tease me about.”