Surprise! Charlie Sheen Joins Planters' Super Bowl Ad — and Hilariously Pokes Fun at His Image
“And people think I’m nuts.”
It’s Charlie Sheen’s only line in Planters’ first-ever Super Bowl ad, but it’s a funny one.
The 53-year-old actor — who recently celebrated one year of sobriety after a tumultuous period in his professional and personal lives — pokes fun at himself in the 30-second spot, which also features previously announced star Alex Rodriguez and Mr. Peanut.
In the ad, airing during the second quarter of the Super Bowl this Sunday, Feb. 3 and previewed above, Mr. Peanut goes on a wild ride in the Planters NUTmobile, en route to a party to save Rodriguez from snacking on kale chips. As he delivers some Deluxe Mixed Nuts just in time, Mötley Crüe’s “Kickstart My Heart” blasts in the background.
“Some may think it’s nuts for me to be in this amazing ad with Mr. Peanut,” Sheen said in a release. “Having been described as salty over the years, I’m genuinely thrilled to be in the mix.”
Rodriguez echoed that last sentiment in a recent PEOPLE interview, calling his appearance in the Super Bowl ad “a dream come true. I’ve never been in a Super Bowl ad, and I sort of dreamed about it, but I never dreamed this high.”
Nerves are kicking in for the former baseball star, though.
“Knowing you’ll have 100-plus million people watching will be pretty intense,” he shared. “And I think you can guarantee my daughters will be teasing Daddy,” he added of Ella, 10, and Natasha, 14. “This one has a lot to tease me about.”