Burger King's Super Bowl Commercial Features Andy Warhol Eating a Whopper
It’s the first Super Bowl commercial that's been 37 years in the making.
Burger King‘s Super Bowl commercial has been 37 years in the making.
The ad, which aired during Super Bowl LIII on Sunday, features a nearly silent film of the iconic pop artist Andy Warhol eating a Whopper.
In the video, Warhol is seen sitting at a table where he pulls a burger box out of a Burger King bag. He then unwraps the burger and shakes ketchup out of the bottle onto the burger’s wrapping paper.
“It doesn’t come out,” Warhol says as he shakes the bottle then dips his sandwich in the ketchup before taking a bite.
The original 4-minute clip was created by Swedish director Jorgen Leth in 1982 for the film 66 Scenes from America.
“What we love about Andy is what he represents as an art icon and his message about the democratization of art,” said Marcelo Pascoa, head of global marketing for the Burger King brand. “Just like his art, America’s Favorite Burger, the Whopper is for everyone. Our commercial is an invitation for everyone in America to Eat Like Andy.”
The press release says the commercial is also meant to give people a break from the action-packed Super Bowl ads they’re used to.
“It is also a testament to one of Warhol’s most iconic quotes about the greatness of the United States: ‘What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest,'” it reads.
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A week before the commercial debuted, Burger King released a teaser on YouTube, encouraging fans to order a Mystery Box available exclusively on DoorDash. The package contained a vintage Burger King brand paper bag, a white wig resembling Warhol’s iconic haircut, a ketchup bottle and a DoorDash coupon for a free Whopper sandwich from participating Burger King restaurants.