Starbucks' New Red Cups Are Decidedly More Christmas-y in Response to Last Year's Backlash
And if last year’s minimalist design had you feeling Grinchy (or, like certain factions of our society, downright outraged), the coffee chain has done a complete 180 — serving up seasonal beverages in brand new, ornately decorated cups. While we had previously reported on a leaked photo of the new design, it turns out this was just one of 13 different versions available, each curated by a different artist from across the country.
Scroll down to get a peek at some of the new cups, which feature undeniably Christmas-themed decorations like reindeer, candy canes, poinsettias, Chrismas trees, and ornaments.
The new cups are, indeed, a response to the backlash the company received during the previous holiday season.
“[Last year], we introduced what we thought was a spectacular, beautiful, emblematic red cup,” Starbucks CEO Howard Schultz told the crowd at a launch event on Wednesday. “Unbeknownst to us, there were a number of people who decided that Starbucks perhaps was not in the Christmas spirit and that created quite a storm […] So this year, we decided to do something quite different.”
Our new president-elect will surely be thrilled by the latest development on this pressing national issue.