This year, one red cup just won't cut it.
This holiday season, one red cup just won’t cut it.
The goal of the new design, which features a solid red color all around with a big white heart and two hands sketched around it, is to “encourage customers to recognize those who fill their heart and embody goodness this holiday season by writing that person’s name in the heart of the cup,” according to a press release.
The heartwarming new mug was also designed by Starbucks Creative Studio’s Jordan Kay, the illustrator of the first cup released this holiday season.
Starbucks, who often sees their red cup designs become the talk of the town — and are even controversial to some customers, is encouraging people to share their cup (with someone’s name filled in the heart) on social media and use the hashtag #GiveGood.
The coffee company is also “giving good” themselves and will contribute 25 cents for every Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulée Latte or Eggnog Latte purchased in participating U.S. and Canada stores to the Global Fund to help (RED) fight AIDS on World AIDS Day (Dec. 1).
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On Nov. 28, Starbucks is also releasing three limited edition Starbucks Cards in collaboration with Spotify, featuring Chance the Rapper, Lady Gaga and Metallica. Both companies are donating $1 million dollars divided among the artists charities.