Lifestyle Food Sprinkles Founder Candace Nelson Unveils the Cover of New Book About Her Entrepreneurial Journey Candace Nelson's new book Sweet Success is out Nov. 8 By Stephanie Wenger Stephanie Wenger Instagram Twitter Stephanie Wenger is a TV Writer/Reporter at PEOPLE. She joined the brand in 2021 as digital news writer, spanning across the site's verticals. She previously contributed to E! Online, HollywoodLife, Discover Los Angeles, Oscar.com and Hollywood.com. She appeared on air at AfterBuzz TV. She began her journalism career as an intern at Good Morning America and Access Hollywood. She graduated from Boston University with a Bachelor's in communications and received a Master's in journalism from the University of Southern California. People Editorial Guidelines Published on July 26, 2022 01:01 PM Share Tweet Pin Email Photo: Dane Deaner Candace Nelson is getting ready to share her secrets to Sweet Success in a new book — and PEOPLE has an exclusive first look at the cover. The entrepreneur — who created the beloved cupcake shop Sprinkles and Pizzana, a California-based pizza chain — will release her book Sweet Success: A Simple Recipe to Turn your Passion into Profit on November 8. The book is available for pre-order now. "Right now, people are rethinking career and professional purpose more than ever before," Nelson, 48, a former investment banker, tells PEOPLE exclusively. "I was there once, too, and it was after the corporate world had spit me out that I decided to bet on myself and start the world's first cupcake bakery, Sprinkles." On the cover of the book sits a red velvet cupcake with Nelson's signature swirl of buttercream and the Sprinkles sequin on top. Candace Nelson's Snickerdoodle Crème Brûlée "I found my true calling as an entrepreneur and I've never looked back. I want to help others bring their big dreams to life too," Nelson adds. "In Sweet Success, I dispel the myth that entrepreneurship is reserved for an elite few and share the lessons I learned as a first time founder, as well as the tools and framework to help you take your idea from passion project to business venture." Nelson will also share her "recipe for success" by walking readers through the creation of Sprinkles, according to a press release. The Sugar Rush judge and executive producer "pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Now, for the first time, she is offering her learnings and roadmap to success, in order to pave a path for others," the press release states. A Pastry Chef's Guide to Fixing Any Cake Fail (Like What to Do If It Sticks to the Pan) Nelson, who is also the author of The Sprinkles Baking Book, promises that while "she deals in frosting, there's no sugarcoating" the lessons she's learned along the way. She will also delve into how to create your personal brand, build a strong company culture, harness the power of organic marketing and assess funding options. Never miss a story — sign up for PEOPLE's free weekly newsletter to get the biggest news of the week delivered to your inbox every Friday. "Learning from Candace is like taking a crash course in creativity, innovation, and hard work. A must-read manual for any aspiring entrepreneur!" Reese Witherspoon, who founded her own company Hello Sunshine, shared in a statement. Sweet Success: A Simple Recipe to Turn your Passion into Profit will be released on November 8.