By peoplestaff225
September 23, 2015 12:56 PM

Selfie sticks, one of the most polarizing inventions of the past few years, are now available in spoon form.

That’s right — you can finally eat your cereal and take a picture of your face at the same time.

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We have Cinnamon Toast Crunch to thank (scorn?) for this innovation in selfie-taking technology.

“Everyone loves a bowl of Cinnamon Toast Crunch, but if you don’t post it on social media, did it really happen?” says a commercial for the product. “Problem solved: Introducing Cinnamon Toast Crunch selfie spoon. That’s right. It’s a selfie stick with a spoon on one end.”

“Gone are the days of eating a delicious breakfast and all your friends not knowing about it. So why choose between eating or posting? With the selfie spoon, you can do both — in a flash.”

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The commercial claims that you can order on www.selfiespoon.com and receive the product for free.

We are left with one question: How did we, as a society, let this happen?

—Maria Yagoda, @mariayagoda

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