Selena Gomez Launches Kitchenware Collection with Our Place Inspired by Her Heritage

Gomez's additions include the brand's signature "Always Pan" and "Perfect Pot" as well as a knife trio, drinking glasses, main plates and side plates in two brand-new limited edition colors

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Selena Gomez. Photo: Our Place

Selena Gomez is launching a line of kitchenware aimed toward bringing families together.

On Thursday, the 29-year-old pop star and entrepreneur revealed she's collaborating with trendy cookware brand Our Place on a collection of cookware products and will donate a portion of the proceeds to her Rare Impact Fund.

Released as part of Our Place's Essentials Collection, Gomez's additions include the brand's signature "Always Pan" and "Perfect Pot" as well as a knife trio, drinking glasses, main plates and side plates in two brand-new limited edition colors: a bright electric blue called Azul (aka blue in Spanish) and a deep, vibrant berry pink called Rosa (aka pink in Spanish).

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Shiza Shahid and Selena Gomez. Our Place

According to a press release, Our Place founder Shiza Shahid and Gomez bonded over their shared belief that people can come together and connect with their heritage through home-cooked meals.

The Grammy nominee has put her cooking skills on display on several seasons of her HBO Max cooking show, Selena + Chef, which was created during the early days of pandemic lockdown.

In its third season, Gomez was joined by some of her closest friends and family, as well as a roster of celebrity chefs — including Aarón Sánchez, Ayesha Curry, Esther Choi, Fabio Viviani, Gabe Kennedy, Jamie Oliver, Kwame Onwuachi, Padma Lakshmi, Richard Blais and Sophia Roe.

"I found myself cooking more just as a result of being home over the last six months," she told PEOPLE in August 2020. "I thought I was a decent cook before, but doing the show was definitely humbling — I realized I didn't know as much as I thought I did."

Our Place will donate 10 percent of net proceeds from their collaboration to the Rare Impact Fund. Launched by Gomez's Rare Beauty in July 2020, the organization receives one percent of all sales from the cosmetics brand in addition to funds raised in collaboration with philanthropic foundations, individuals, corporate partners, and consumers.

Aimed at supporting organizations working to increase access to mental health services in schools, the Rare Impact Fund has set a goal to raise $100 million over the next decade.

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Selena Gomez. Our Place

Last month, MTV Entertainment announced it'd be partnering with Gomez and the Rare Impact Fund to host the first-ever Mental Health Youth Action Forum in coordination with the Biden-Harris Administration on Wednesday, May 18 in Washington, D.C.

Presented as part of MTVE's Mental Health is Health Initiative, Gomez and her organization will join 30 previously-announced mental health youth activists at the Forum, geared toward empowering young people to embrace conversations about mental health. The event takes place the day before Mental Health Action Day, which will see organizations, brands, government agencies, and cultural leaders come together and encourage people in need to seek mental health support.

"As an advocate for mental health, I am thrilled to join forces with MTV Entertainment alongside my social impact initiative, the Rare Impact Fund, with the goal of destigmatizing mental health through shaping positive conversations about self-acceptance and mental well-being," Gomez said in a statement.

"I have a long-standing passion for mental health advocacy and education, which is why I created Rare Beauty and the Rare Impact Fund," continued the Only Murders in the Building star. "It's a personal mission to continue this important work and empower young people to address their mental health."

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