Peeps Cereal Is Hitting Store Shelves and We Already Have a Sugar Rush

The marshmallow candy-flavored cereal will only be available for a limited time, so hop to it.

If your mornings could use a little something sweet, Peeps has a new product to give you that extra hop.

The iconic candy brand just rolled out a limited-edition Peeps marshmallow-flavored cereal in collaboration with Kellogg’s.

To mimic the classic sugary taste and springtime colors of the treat, the whole-grain cereal is lightly sweetened and dyed, and is mixed in with tiny marshmallows that are “reminiscent of the iconic marshmallow candy brand,” according to Kellogg’s.


Even the cereal box is inspired by the cheerful chicks and bunnies, sporting a bright yellow background and adorable characters.

The boxes are currently making their way onto store shelves and certain stores are already stocking up for Easter season. However, the product is only available for an undisclosed limited time, so make sure to pick up a box (or three) when you see one.

Peeps Manufacturing, Bethlehem, USA
Matt Rourke/AP/REX/Shutterstock

This isn’t the first time Peeps is jumping on the breakfast bandwagon. Recently, International Delight dropped a limited-edition Peeps flavored coffee creamer.

The flavor is marshmallow-y (is that a word?) and the creamer is yellow to match the pastel color of the candy. It is available now in select stores—and pairs perfectly with cereal, we imagine.

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