It’s rare that a story both warms your heart and inspires pie cravings, but James Wright pulled it off.
The man posted a YouTube video of himself opening, eating and raving about singer Patti LaBelle’s line of pies — and proceeded to promptly break the Internet.
“I love Patti LaBelle. Shout out to Patti LaBelle, honey,” Wright says, before launching into his musical review of her Patti Pies sweet potato pie, which has already racked up over 1.5 million views on YouTube and over 8 million views on Facebook.
Wright’s publicity for LaBelle’s pies has caused sales at Walmart to skyrocket, reports Yahoo Food reports. A salesperson at a Walmart in Valley Stream, N.Y. said that LaBelle’s pies have been out-of-stock since Saturday. “The warehouse is sold out. You can thank Mr. James for that.”
When in stock, Patti Pies regularly cost $4 each, but are currently listed for as much as $45 on eBay.
Believe it or not, it gets better. LaBelle saw the videos and tracked down Wright’s phone number to call him.
“She kept thanking me, and she just kept telling me how much she loved me,” Wright told Fox32. “She just kept telling me to be me, and she was like, ‘Boy, you can sing!'”
LaBelle posted the glowing review on her Facebook page and offered her gratitude to Wright, who must feel like the luckiest LaBelle fan in the universe.
—Maria Yagoda, @mariayagoda