Lifestyle Food Natty Light Will Pay Fans to Get a Mullet — and Give Them a Beer Every Month They Keep It It's business in the front, party in the back for Natural Light's latest promotion By Dave Quinn Dave Quinn Instagram Twitter Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. People Editorial Guidelines Published on March 3, 2022 02:54PM EST Share Tweet Pin Email Photo: Natural Light Natural Light has found a unique way to celebrate the launch of their new vintage cans. The beer brand, which released a collection of cans last month designed in their original 1977 packaging, announced that they will will pay fans to get a mullet haircut and send them beer every month for as long as they keep the iconic hairdo going in 2022. "YOU GET A MULLET ✂️ WE GIVE YOU BEER 🍻" Natty Light wrote on social media. "That's right. Get a mullet and we'll cover the cost of the haircut AND send you beer for every month you keep it going this year." Blake Shelton Shows Off His Mullet Progress — as Gwen Stefani Helps 'Take It to the Next Level' To enter, fans are asked to post a photo of their mullet on Twitter or Instagram before March 31 with the hashtags #NattyVintage and #sweepstakes. "We'll keep that monthly shipment of Natty Light coming for as long as you keep the mullet this year," the brand said in a release. "Remember to share your mullet progress on social using the same hashtags on the first of every month." Rihanna Just Brought Back Her Most Daring Hairstyle Ever — a Choppy '80s Mullet! Natural Light One in Five American Men Want the Mullet to Be Back in Style, According to Survey The mullet has made a comeback recently, In a survey of 2,000 men last May conducted by OnePoll on behalf of Sport Clips Haircuts, 20% said that if they could bring one popular hairstyle from a bygone decade back into fashion, it would be the classic '80s mullet. Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. It's not surprising that men have tried out some fads they ended up hating later; 55% admitted they want to change up their look but are afraid to try something new, while another 47% don't know what hairstyles would look good on them. However, of the two-thirds of men who've experimented with a hair trend they were later embarrassed by, only a third said they regretted it afterward.