Miller Lite Claps Back at Bud Light’s 'Unfortunate' Corn Syrup Super Bowl Ad
This is a #corntroversy, and shots have been fired.
This year, Anheuser-Busch used their Super Bowl ad time to call out their competitors for using corn syrup in their brewing processes, implying that it’s added to beer as a sweetener. This comes days after Bud Light became the first big beer company to start printing an ingredients list, reveling in the fact that they only have four.
The ad references both Miller Lite and Coors Light, who do in fact use corn syrup in their brewing processes. Many nutritionists and scientists have spoken out on their behalves, CNBC reports, claiming that corn syrup never actually ends up in the beer because the sugars are consumed by yeast during the fermentation process.
On Tuesday, Miller Lite decided to speak for themselves, posting this hotly-worded statement on Twitter, captioned “About Sunday…Kinda strange to start such a #corntroversy over something that’s not even in your beer. Share this if you agree.”:
“Dear Beer Drinkers of America,” it begins. “You may have seen an ad on the Big Game going to great lengths to explain that Miller Lite is brewed with ‘corn syrup,’ while Bud Light is not. That’s a fact. Miller Lite is indeed brewed with ‘corn syrup.’ We’d like to thank our competitors for taking the time and money to point out this exciting fact to such a large, national audience not once, but twice.”
They go on that the corn syrup is actually what makes Miller Lite “taste so great” and note that there is a difference between corn syrup and high-fructose corn syrup. “To be clear, corn syrup is a normal part of the brewing process used by many of your favorite brewers and does not even end up in the beers you enjoy as it gets consumed by the yeast during the fermentation process,” the statement reads.
“It’s unfortunate that our competitor’s Big Game ad created an unnecessary #corntroversy,” they add. “However, we thank them for starting this conversation on such a big stage because it allows us to clarify the truth and remind beer drinkers that Miller Lite has more taste than Bud Light with fewer calories and half that carbs.”
Is #corntroversy is the official new hashtag of 2019? It’s too soon to tell, but this feud definitely just got way more intense.