It's time for Ronald McDonald to make the donuts
McDonald’s is expanding its ever-growing breakfast menu to include one sweet new item.
The fast food giant announced on Monday that they’ll be rolling out McCafé Donut Sticks, a new cluster of cinnamon-sugar treats.
It’s the first sweet treat McDonald’s will be offering exclusively at breakfast, the company said. The limited time product hits participating stores during morning hours beginning Feb. 20.
“Donut Sticks are made fresh throughout the morning, prepared in McDonald’s restaurant kitchens until hot, crispy and golden brown for a light and airy texture – never microwaved,” the company wrote in its press release. “They’re sprinkled with cinnamon sugar for a crunchy outside and soft, doughy inside, and served warm to customers.”
Sold by the half-dozen or by the dozen, the sticks are designed to perfectly pair with McDonald’s premium roast McCafé coffee. Customers can even purchase a half-dozen a small McCafé brewed coffee for a special price at participating restaurants.
“We are proud of our breakfast offerings, and excited to share new Donut Sticks with our customers,” said Linda VanGosen, McDonald’s Vice President of Menu Innovation, in a statement.
She went on to explain that the product had been tested in select Illinois restaurants back in early 2018 — and then again in October 2018 — to get it just right.
“It was critical that we perfected them before we brought them to our customers nationwide,” VanGosen wrote in her statement. “We looked at several donut shapes, tested a variety of doughs and even worked to get the amount of cinnamon sugar just right for the recipe. We are thrilled to be making breakfast at McDonald’s even more delicious by introducing Donut Sticks.”
McDonald’s has also been experimenting with other premium bakery items, like muffin toppers and coffee cakes.
Back in October 2015, the company started serving all-day breakfast in many of its locations — making sure its iconic Egg McMuffins, hotcakes, and hash browns would be available to customers all the time.
Last October, McDonald’s made its first new addition to the breakfast menu since 2013 in its Triple Breakfast Stacks. The limited offering, which ended in December, came made with customer’s choice of McMuffin bun, buttery biscuit, or a sweet McGriddles cake, and layered with American cheese, a hot sausage patty, more cheese, another hot sausage patty, thick-cut Applewood-smoked bacon, and an egg.
The company has also recently introduced cheesy bacon fries on its regular menu.