McDonald's Apple Pie iPhone Stunt

Apple iPhones — and, it turns out, apple pies — come to those who wait.

In the wee hours of this morning, diehard fans in New York and Chicago who had camped out overnight in advance of the iPhone 6 had some unexpected visitors: McDonald’s workers handing out apple pies, apple slices, t-shirts and sunglasses.

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The reason for the stunt? Besides piggybacking on the guaranteed wave of Apple-associated PR, McDonald’s was promoting their recent announcement that they will soon be accepting Apple Pay. (Starbucks and Subway are also early adopters of the payment method.)

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While reporting for the Today show, Carson Daly posted an Instagram shot of the pie handout at the 5th Avenue Apple store in New York City, along with the below photo of his smartphone booty, which he captioned, “I look calm, but I was waiting to get jacked for these suckers.”

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—Lexi Dwyer