By mariayagoda
Updated December 01, 2020 03:05 PM
Credit: Kevin Mazur/KCSports2015/WireImage

We knew the former NFL running back Marshawn Lynch loved has a passion for fruit candy, but it turns out he also has a passion for chocolate, as most humans do.

The recently retired Seahawks player, who could often be spotted on the sidelines eating Skittles, is launching his very own line of chocolate bars called Beast Mode. The bars will come in three flavors: Chocolate Mint Kookie N’ Milk, Chocolate P-Nut Butter Pretzel and Chocolate S’mores Bar ‘N Milk.

The name of the line refers to one of the most classic Lynchisms: “You don’t feel in Beast Mode. It feels you.”

Lynch announced the news on Conan on Tuesday night, and even donned a Willy Wonka hat to promote his new venture.

“We’ve got something special,” the athlete says, before asking everyone to check under their seat for a golden ticket chocolate bar. The lucky audience winner allegedly won a trip to Seattle for a tour of Lynch’s chocolate factory (it’s unclear whether this was legit or just a stunt).

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The Beast Mode candy bars can be purchased on, and a portion of each sale will go towards Lynch’s charity, Fam 1st Family Foundation.