A box of Krispy Kreme Doughnuts Inc. doughnuts is arranged for a photograph in Washington, D.C., U.S., on Monday, June 17, 2013. Krispy Kreme, with about 770 shops globally, has recently promoted fancier drinks, such as frozen pink lemonade and Kaffe Kreme coffees, to help draw customers from competitors including Dunkin' Donuts and Starbucks Corp. Photographer: Andrew Harrer/Bloomberg via Getty Images
February 06, 2017 02:08 PM

This article originally appeared on Fortune

Krispy Kreme is playing to its strengths by giving a free glazed doughnut to anyone who tries its new coffee blends.

From today through the end of February, customers who order any size of Krispy Kreme’s new “Smooth” or “Rich” brews will receive a free original glazed doughnut to accompany their drink. The chain has been touting the Smooth blend, the lighter of the two new offerings, as specially made for doughnut consumption.

Krispy Kreme sourced Arabica beans from Brazil, Colombia, Guatemala and Sumatra for the two new coffee blends. Smooth is a light roast, while Rich is “medium-bodied.”

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The coffee revamp reflects an industry-wide trend for major chains to offer more specialized coffee blends and marketing campaigns highlighting aspects like bean origin and flavor details. Fittingly, Krispy Kreme describes the Smooth blend as having “light acidity to balance the sweetness and with nuttiness and citrus notes to complement the treats.”

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