Kraft partnered with New York City-based ice cream parlor Van Leeuwen to release the limited-edition flavor

By Madison Roberts
July 13, 2021 06:00 AM
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Kraft Macaroni & Cheese X Van Leeuwen
Credit: Kraft Macaroni & Cheese X Van Leeuwen

A cheesy new ice cream flavor could be heading straight to your freezer.

On Tuesday, Kraft Macaroni & Cheese announced a partnership with Brooklyn-based ice cream parlor Van Leeuwen to release a limited-edition pint of mac & cheese-flavored ice cream. And yes, it's made using actual powdered cheese from their macaroni boxes.

"We know that there is nothing more refreshing on a hot summer day than ice cream. That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with," Emily Violett, Sr. Associate Brand Manager for Kraft said in a release. "As big fans of Van Leeuwen, we knew they'd be the perfect partner to create this ice cream with us."

Kraft Macaroni & Cheese X Van Leeuwen
Credit: Kraft Macaroni & Cheese X Van Leeuwen

Mac and cheese lovers who are brave enough to try the frozen treat can score a pint on July 14 beginning at 11:00 a.m. on the company's website, but be prepared to shell out some dough as one pint costs a whopping $12.

However, if you're in New York City, you can try the ice cream for free on July 14 while supplies last at an ice cream truck stationed in Union Square from 11 a.m. to 6 p.m.

Kraft isn't the only one who has put a savory twist on ice cream this year. In January, Jeni's launched a limited-edition Everything Bagel flavor as part of their "Ice Cream For Breakfast Collection."

The pint featured "buttery streusel laden with sesame, poppy seeds — and yes, onions and garlic — woven throughout subtly sweet cream cheese ice cream." Sadly, the flavor is no longer available through Jeni's website.