The theatrical show features a series of a tasty experiments in a secret chocolate lab.
New Hershey's Unwrapped Attraction at Hershey Chocolate World
Credit: Steve Ruark/AP

Chocolate lovers, cancel all your Memorial Day plans. Hershey’s Chocolate World is opening a brand new attraction on Monday, May 20, and you’re going to want to set that GPS to Hershey, Pa.

The latest attraction to hit Hershey’s Chocolate World—joining a 4D Chocolate Movie, Create Your Own Candy Bar, Hershey’s Chocolate Tour ride and more—is Hershey’s Unwrapped, an immersive, interactive experience designed to take visitors on a behind-the-scenes chocolate tasting adventure.

Suitable for the whole family, the experience starts off with a theatrical show hosted by a nutty professor. He teaches guests how to uses their senses most efficiently before meeting Doc Chocolate, a seasoned chocolatier. Doc Chocolate will lead visitors through a series of delicious experiments in a secret chocolate lab, sampling plenty of Hershey’s iconic treats along the way.

New Hershey's Unwrapped Attraction at Hershey Chocolate World
Credit: Steve Ruark/AP

“For our guests, the standard for a new attraction is high,” Suzanne Jones, Vice President of the Hershey Experience, said in a press release. “That’s why I’m so excited about Hershey’s Unwrapped. This experience will truly exceed those high expectations.

New Hershey's Unwrapped Attraction at Hershey Chocolate World
Credit: Hershey's Unwrapped

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While entrance to Hershey’s Chocolate World—which is located outside of Hersheypark—is free, admission to Hershey’s Unwrapped will be $15.95 for adults and $12.95 for kids (though children 2 and under are free).

If you’re hoping to make a day of the it, check out the Hershey’s website for money-saving ticket bundles that include admission to other attractions. The more chocolate the merrier, right?

Earlier this week, Hershey gave their famous chocolate bars a whole new look with the launch of the Hershey’s Emoji Bar. Being released this summer, the bar features unique emojis engraved in each square.

Smiley faces, thumbs up, blowing a kiss, open hands and even the smiling poop emojis are among the special ideograms on the new chocolate bars. It’s the first time the brand has made such a change in over 100 years.