The light ice cream will be available at 1,000 Subway shops as part of a test phase
Halo Top is about to make their low-calorie ice cream more accessible (and more drinkable) for fans around the country.
The light dessert company announced on Monday that they have a new partnership with Subway restaurants. From July 22 through September 4, the pair will team up to introduce the first Halo Top “hand-spun” milkshakes at 1,000 Subway locations as part of a test phase.
The milkshakes, which have 350 calories or less and 20 grams of protein each, will come in three flavors: vanilla bean, chocolate and strawberry. They will be available at restaurants in six cities — Colorado Springs, Colorado; Hartford, Connecticut; Longview and Tyler, Texas; Salt Lake City, Utah; Toledo, Ohio; and West Palm Beach, Florida.
The collaboration came about after the two companies realized their shared values of creating “better-for-you options,” said Subway’s Chief Brand and Innovation Officer, Len Van Popering, in a press release.
“We enjoy finding creative and innovative ways for people to eat more ice cream (and feel good about it),” added Halo Top’s President & COO, Doug Bouton, “and we think this partnership provides the perfect platform to do just that.”
The Subway milkshakes are the first of their kind from Halo Top — though the company has recently expanded their business to include more than just low-calorie pints of ice cream. Earlier this year, they introduced Halo Top Pops with 50-60 calories per pop. They’ve also experimented with Halo Top soft serve at pop-up locations in New York City and the permanent scoop shop in Los Angeles.
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The line up of their original pints continues to expand with over 25 flavors in dairy and dairy-free options. The latest addition was the limited-edition Key Lime Pie flavor.