Lifestyle Food Goldfish and Frank's RedHot Team Up on a Spicy New Goldfish Flavor Fans asked for hot, and Goldfish delivered By Glenn Garner Glenn Garner Instagram Twitter Glenn Garner is a Writer/Reporter who works heavily with PEOPLE's Movies and TV verticals. Since graduating from Northern Arizona University with a dual major in journalism and photography, he got his professional start at OUT Magazine, The Advocate and Teen Vogue, and he's since consistently kept his finger on the pulse of the LGBTQ community. His first book The Guncle Guide was released in 2020 and was featured on Katie Couric's list of 100 recommended books of the year. People Editorial Guidelines Published on April 27, 2021 01:29 PM Share Tweet Pin Email Photo: Goldfish Goldfish's new flavor is in the running for snack of the summer. The beloved brand has teamed up with Frank's RedHot to release some limited edition spicy crackers. The tasty new product features the familiar taste of Frank's with vinegar for acidity and a blend of aged cayenne peppers for the ideal mix of flavor and heat. The Frank's Goldfish bags hit stores nationwide in May. Dunkin' Is Adding Coconut Milk as a Non-Dairy Option Nationwide "We learned that adults are big fans of Goldfish and it's an appetite we've never fully satisfied," said Janda Lukin, chief marketing officer, Campbell Snacks. "'Hot' is the #1 most requested Goldfish flavor across social, so we wanted to bring the heat with an unexpected partnership between Goldfish and Frank's that fans will love." Goldfish Before they arrive on shelves next month, Goldfish is giving fans a chance to get a bag early, while celebrating "hot fish summer" on social media. Instagram users can unlock an augmented reality filter on the @GoldfishSmiles story on Tuesday, April 27. By tagging @GoldfishSmiles and using the hashtag #Sweepstakes on their own story, they can enter for a chance to get a free advanced bag. Winners will be notified via DM. RELATED VIDEO: How to Make La La Anthony's Beach-Worthy Signature Colada: It's a 'Vacation in a Bottle' "At Frank's we are always looking for new ways for our fans to enjoy our hot sauce. This limited-edition Goldfish flavor brings a spicy bite to a nostalgic everyday snack," said Jill Pratt, chief marketing excellence officer, McCormick. "We hope that consumers enjoy this partnership between our two iconic brands for a fun experience that is sure to wake up your taste buds." Frank's Goldfish is just the latest snack mashup that we're excited about. Krispy Kreme recently teamed up with Smartfood to make a glazed-doughnut popcorn; and Stouffer's is launching "LasagnaMac," which is exactly what it sounds like.