The model is ushering in rosé season in style.
Summer is almost here, which means canned wine is about to become an absolute necessity.
It also means you might start seeing billboards for popular canned wine brand BABE Rosé hitting the streets of your city, featuring a 50-foot-tall Emily Ratajkowski posing can in hand in a jaw-dropping white bikini. Try to keep your eyes on the road.
Josh Ostrovsky, a.k.a. Instagram sensation The Fat Jewish, launched BABE sparkling wine in a can in 2016, and it’s been a staple at music festivals, rooftop bars and boozy picnics ever since. The BABE line comes in three flavors—Grigio, red and rosé—each packaged in skinny 250ml cans.
BABE Rosé recently partnered with the model, taking her on as their first ever Chief Taste Officer. Ratajkowski is good friends with Ostrovsky, who was a witness at her secret courthouse wedding to film producer Sebastian Bear-McClard, and she’s an undeniable babe, so the collaboration was a match made in wino heaven.
In addition to appearing in the brand’s newest ad campaign, Ratajkowski’s role as Chief Taste Officer includes helping with creative consulting and marketing insights, and providing brand awareness and visibility. Her 22.3 million Instagram followers will likely help with said visibility.
Ratajkowski has since posted about the her new role on her social media channels, expressing her excitement over joining the brand and having the chance to work with Ostrovsky. “Consciously coupling w/ my good friend, wine visionary & fellow entrepreneur @FATJEW is an actual dream,” she wrote on Twitter alongside one of the sultry photos from the new campaign. “Watch out for powerful billboards like this one to take over your town.”