Dunkin' Donuts Fans Can't Handle the Demise of the Coffee Coolatta
When news broke that the company would be discontinuing the frozen beverage this summer, loyal drinkers did not take it well
Dunkin’ Donuts fans are in mourning.
When news broke that the company would be discontinuing the Coffee Coolatta this summer, loyal drinkers did not take it well—despite the beverage being replaced with something shockingly similar.
“Our Coffee Coolatta isn’t good enough,” Chris Fuqua, Dunkin’s senior vice president of brand marketing, told Business Insider on Tuesday. “Coolattas are a platform we’ve had for years,” added the director of culinary innovation, Paul Racicot. “But, we believe it’s time we… contemporize our frozen platform.”
Its replacement, the Frozen Dunkin’ Coffee, is inspired by their more classic iced coffees and has about 150 calories less than the Coolatta. The differences end there, but still, Coolatta fans took out their frustrations on Twitter with tributes to the cold drink and disgruntled tweets.
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There is one ray of light at the end of the tunnel, though: Dunkin plans to keep serving the fruit-flavored Coolattas… for now.