Domino's Is Launching a Baby Registry for 'Pizza-Loving Parents'
Who needs a stroller when you can have a pepperoni pie?
First comes love, then comes marriage, then comes signing up for Domino’s baby registry.
Exactly nine months after releasing a wedding registry, the pizza chain is now taking the next step in the relationship process and wants parents-to-be to feel the love too. Starting on Nov. 29, customers can create their own baby registry at dominosbabyregistry.com.
“There’s nothing more exciting – and exhausting – than welcoming a new member to the family,” says Meenakshi Nagarajan, Domino’s director of digital marketing. “From baby showers to the big delivery, our baby registry makes it easy to enjoy pizza during the exciting events leading up to the baby’s arrival and thereafter.”
Leaving typical items like diapers, strollers and car seats in the dust, the website allows people to purchase different food packages, party essentials (think pizza-themed decorations), and pizza swag including shirts, yoga mats and onesies. Every gift will be delivered as Domino’s eGift cards.
All expectant parents need to do is sign up on the site, select their gifts then share their wish list with family and friends like they would with any other registry.
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