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The pizza chain wars have begun.

November 03, 2017 01:06 PM

The pizza business is joining forces to savagely roast Papa John’s.

After Papa John’s founder and CEO John Schnatter slammed NFL leadership, blaming athlete protests for causing a drop in their pizza sales, things got a little heated in the Twitterverse.

One of the loudest critics was frozen pizza brand DiGiorno, who took to Twitter to respond to Schnatter. To their 113k followers, DiGiorno first responded via emojis to indicate that their sales didn’t experience the same negative effects.

With Papa John’s slogan being β€œBetter Ingredients. Better Pizza. Papa John’s,” DiGiorno also couldn’t resistΒ playing around with their tagline in a follow-up tweet.

The account even briefly changed their Twitter bio to read: “Better Pizza. Better Sales. It’s DiGiorno.”

WATCH:Β Food Hack: Make Stuffed Crust Pizza

The frozen pizza brand is not the only one speaking out.Β Business Insider reported, that Greg Creed, the CEO of Pizza Hut’s parent company Yum! Brands, commented that the chain was β€œnot seeing impact on any of that on our business.”

Since the 2017 season began, the NFL protests have sparked a national political debate, withΒ countless celebrities standing in solidarityΒ with the players kneeling during the anthem, while othersβ€”like President Donald Trumpβ€”call the movement unpatriotic.

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