Guard your fries, McDonald’s: Chipotle is getting into the burger business.
The new joint—which will only offer burgers, fries and milkshakes—is set to open this fall under the name Tasty Made.
Co-CEO Steve Ells said, reported ABC, that early fast-food burger chains had “focused menus,” which is what Chipotle hopes to emulate.
Tasty Made is not Ells’ first venture into other food genres. He also has 15 ShopHouse locations across California, Maryland, Washington, D.C., and Illinois. ShopHouse is a southeast Asian takeout restaurant that boasts the flavors of “Thailand and Vietnam” on its website.
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The new venture comes after a year of pitfalls for Chipotle, with E. Coli contamination outbreaks across the country leading to a criminal investigation into the company and widespread restaurant closures.