Buzz-worthy Brands Without the Booze! See Which Celebrities Have Launched Non-Alcoholic Drink Lines

From wine to beer to pre-dinner aperitifs, these alcohol-free options are ideal for Dry January and beyond 

01 of 07

Dwayne "The Rock" Johnson

The Rock, ZOA Pre-Workout Energy Drink
The Rock/Instagram


From launching a tequila company to being the co-owner of an entire sports league, The Rock is no stranger to a business venture. In March 2021, the former professional wrestler created ZOA, an energy drink that claims to be "cleaner" than its counterparts with natural ingredients like camu-camu and acerola, B Vitamins and naturally derived caffeine. The classic cans come in four flavors: Wild Orange, White Peach, Super Berry and Pineapple Coconut. The brand also formulated two new flavors designed to be a pre-workout supplement.

Buy It! ZOA 12-packs start from $25;

02 of 07

Jaden Smith

Jaden Smith attends the "Skate Kitchen" New York premiere at IFC Center on August 7, 2018 in New York City.
Noam Galai/Getty

JUST Water

In 2015, the "Summertime in Paris" artist co-founded JUST Water, an eco-conscious beverage brand with the mission of tackling plastic pollution in the ocean. Per the website, all of the water is sourced from mountain springs in the Adirondacks or Montana. The line of products features the original natural spring water, as well as still and bubbly variations infused with flavors of cherry, mint, lemon and more!

Buy It! JUST Water 12-packs start from $35;

03 of 07

Katy Perry

Katy Perry
Courtesy De Soi

De Soi

As of Jan. 6, the singer has something new to celebrate: De Soi, her new line of sparkling, non-alcoholic apéritifs that she launched with distiller Morgan McLachlan. The bittersweet, French-inspired botanical beverage—which is meant for sipping slowly before dinner to whet the appetite—comes in three flavors: Golden Hour, Champignon Dreams, and Purple Lune (Perry's personal favorite).

Buy It! De Soi bottle, $25;

04 of 07

Blake Lively

Blake lively
Betty Buzz

Betty Buzz

"I don't drink. I know that's odd coming from the wife of an infamous gin slinger," the actress said, referencing husband Ryan Reynolds' successful Aviation Gin line. In September 2021, Lively launched her own line of non-alcoholic sparkling mixers—which can be enjoyed on their own or mixed with liquor. The blends are available in five fizzy flavors (Tonic Water, Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime and Ginger Beer) and has Lively's seal of approval. "Over the past many years of mixing but not drinking cocktails, it became clear mixers are the unsung heroes of the drink world and deserve just as much love as alcohol," Lively said in a statement.

Buy It! Betty Buzz Variety 12-Pack, $30;

05 of 07

J.J. Watt

jj watt -athletic brewing
athletic brewing/ instagram; Tim Mosenfelder/Getty

Athletic Brewing Company

The Arizona Cardinals defensive end—along with NFL star Justin Tuck and chef David Chang—invested in the beer company, which makes flavorful, award-winning craft brews (IPAs, lagers, golden ales, darks, sours and more) without the booze. "When you want to enjoy the Badger game on Friday night but have a game to play on Sunday..." the former University of Wisconsin star tweeted along with a photo of his beer can-packed fridge.

Buy It! Athletic Brewing Non-Alcoholic Beer 6-Pack, $13;

06 of 07

Luann de Lesseps

luann de lesseps
Ezequiel de la Rosa

Fosé Rosé Wine

When the Real Housewives of New York City star started her journey to sobriety, she was looking for a non-alcoholic option that did not have too much sugar nor sacrifice flavor. De Lesseps "wanted to make something that was like rosé, that tasted like rosé, that is an elevated sparkling rosé but without alcohol," she told PEOPLE. She says her Fosé Rosé non-alcoholic sparkling wine is "the closest you can get to a rosé, without actually drinking rosé."

Buy It! Fosé Rosé, $38 for 2 bottles;

07 of 07

Bella Hadid

bella hadid
bella hadid/ instagram

Kin Euphorics

In September 2021, the supermodel announced her newest endeavour: co-founding a nonalcoholic, botanical-infused seltzer brand that claims to enhance focus and creativity and inspire good vibes. The seltzer is sold in two flavors (Lightwave and Kin Spritz), along with two types of "Made to Mix" liquid dietary supplements (Dream Light and High Rhode).

Buy It! Kin Euphorics Sample 8-Pack, $30;

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