Lifestyle Food 'Baby Shark' Is Hitting Food Shelves! Kellogg's Will Launch New Cereal Inspired by the Catchy Tune "Baby Shark" has inspired everything from toys to a television series, to even a North American tour... and now, it'll be a cereal By Joelle Goldstein Joelle Goldstein Twitter Joelle Goldstein is a TV Staff Editor for PEOPLE Digital. She has been with the brand for five years, beginning her time as a digital news writer, where she covered everything from entertainment news to crime stories and royal tours. Since then, she has worked as a writer-reporter on the Human Interest team and an associate editor on the TV team. In her current role, Joelle oversees all things TV and enjoys being able to say she has to watch The Kardashians, Dancing with the Stars and America's Got Talent for "work". Prior to joining PEOPLE, Joelle was employed at The Hollywood Reporter. She graduated from Ithaca College with a degree in Television-Radio (and an appearance in the NCAA Women's Volleyball Final Four!) People Editorial Guidelines Published on July 27, 2019 12:47 AM Share Tweet Pin Email Photo: Sams Club Forget the water — “Baby Shark” will be swimming through some milk very soon! On Friday, Kellogg’s announced that they would be launching a cereal, inspired by Pinkfong’s incredibly catchy children’s tune, that will be available in select stores around the United States. The delicious cereal will include “berry fin-tastic”-flavored rings and floating marshmallows (though sadly, neither are shark-shaped) and is sure to make everyone in the family say “nom, nom, nom!” … or rather “doo, doo, doo!” For the cereal’s first 30 days on grocery store shelves, Sam’s Club is offering an exclusive deal that begins on August 17 where all (shark) families can purchase a two-pack box for only $5.98. “Baby Shark” fans won’t have to swim far to get it either, as it’ll be offered at all Sam’s Club locations around the U.S. The breakfast cereal will then be available in single packs at select Walmart stores by late September. RELATED VIDEO: ‘Baby Shark’ Has Officially Hit the Billboard Hot 100 — See Its Surprising Rank Pinkfong first uploaded their video accompaniment for the aquatic-themed earworm to YouTube in June 2016. The two-minute infectious clip sees a little boy and girl singing and dancing along to repetitive-sounding lyrics while they tell the story of a family of sharks — a baby, mommy, daddy, grandma and grandpa — who hunt and avoid danger together. “Baby Shark” has since inspired a bevy of toys, games and more, and even swam onto the Billboard Hot 100 this past January, debuting at No. 32. The video has been viewed on YouTube almost 3 billion times. Florida City Is Playing ‘Baby Shark’ to Stop Homeless People from Sleeping Near Its Event Space In June, Pinkfong’s global entertainment company, SmartStudy, and Nickelodeon announced that they are leveraging the popular children’s tune to create an animated television series aimed at preschoolers. Later that month, Pinkfong also revealed they were teaming up with Round Room Live to bring fans a North American tour. Baby Shark Live! is expected to kick off this fall and make stops in 100 U.S. and Canadian cities for a new, fully immersive, “one-of-a-kind” musical experience. Tickets are currently available for purchase here.