The Sneaker with a Thousands-Long Waitlist Is Now Supermodel-Approved

And that means they’ll sell out even quicker
By Eva Thomas
October 29, 2020 09:00 PM
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A supermodel wears something, it becomes famous. It’s just the way of things. But every so often, the cycle is reversed, and that something becomes famous before it’s spotted on a supermodel. And in the case of Cariuma’s coveted sneakers, that’s exactly what happened. 

Cariuma launched in 2018, making the brand fairly new to the footwear game. While it takes some brands years to really take off, Cariuma was an instant success. Perhaps that’s because all of its sneakers managed to hit on the footwear trifecta: three key shoe musts the footwear landscape was lacking: They’re sustainable, stylish, and affordable. 

Practically all of Cariuma’s various sneakers have long waitlists. The OCA Low, a sleek, canvas-upper low-top, once had an 8,000-person waitlist after selling out, and the carbon-neutral, vegan Ibi, made from bamboo, had a queue of more than 14,000 eager sneakerheads waiting to get their hands on it. A handful of celebs have worn their Cariumas, but all this early buzz came for the simple reason that Cariuma’s sneakers are just that good. 

Of course, it always helps when a stylish supermodel or influencer wears the shoes you’ve thought about buying, and it was only a matter of time until Cariuma’s sneakers got supermodel approval. Nina Agdal has been regularly taking to her ‘gram in her green OCA Low sneakers, which offer the perfect pop of mood-boosting color to all her outfits.

Agdal’s exact sneakers retail for $79, which is actually really affordable for a pair of sustainable, ultra-comfy kicks. The OCA Low features a durable cotton-canvas upper, a 100 percent vegan insole that comes with additional arch support and cushioning, and a slip-resistant sole made from rubber that makes the shoe ideal for year-round wear — yes, even in the winter.

Agdal isn’t the only celeb who has taken notice of Cariuma’s sneakers. Stars and influencers like Whitney Port and Aimee Song have been wearing their sustainable kicks on repeat, along with Hollywood heartthrobs like Jon Hamm, Noah Centineo, Pete Davidson, and Luka Sabbat. 

Cariuma’s sneaker offering has something for every type of sneakerhead, whether you like your kicks sleek and streamlined or with a little bit of cool-girl, high-top edge. The colorways run the gamut, too, from poppy yellow and green to tried-and-true neutrals like rose pink and black. 

In addition to supermodels and Hollywood heartthrobs, thousands of regular folks have taken Cariuma’s sneakers out for an IRL spin. They’re well on their way to be the kicks of 2021, so if you want to test drive a pair, we suggest scooping them up ASAP before the styles sell out again. Check them out below.

Credit: Cariuma

Buy It! Cariuma OCA Low in Green Canvas, $79; cariuma.com

Credit: Cariuma

Buy It! Cariuma Ibi in Black Knit, $98; cariuma.com

Credit: Cariuma

Buy It! Cariuma Ibi High Off-White Knit, $98; cariuma.com

Credit: Cariuma

Buy It! Cariuma Catiba Pro in Off-White Vintage, $89; cariuma.com

Credit: Cariuma

Buy It! Cariuma OCA Low Pantone Picante Canvas, $89; cariuma.com

This article originally appeared on InStyle.

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