Hanes Suspends Charlie Sheen Commercials
After the actor's arrest, the company scrambled to pull his undershirt ads with Michael Jordan
Charlie Sheen is no longer a good fit for Hanes undershirts.
The actor’s Christmas Day arrest on domestic violence charges sent his sponsor scrambling to pull commercials featuring him and basketball star Michael Jordan over the holidays.
The ads for the “Comfortsoft” line of Hanes undershirts were last scheduled to air on Jan. 1 of this year, according to a Hanesbrands spokesperson, but after the arrest most of the commercials disappeared.
“We suspended the commercials on Dec. 28,” spokesman Matthew Hall says. “Some were seen on the 25th, 26th, 27th as we could not reach the networks over the holiday weekend.”
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Sheen’s contract ends in the middle of this year, although there were no other commercials planned. “We do have a print ad in some trade publications using Mr. Sheen that are scheduled to run this spring,” Hall says. Because of publishing schedules, those ads could not be changed.
Sheen had been contracted with Hanes for a year; Jordan has been a longtime celebrity spokesperson for the brand. Prior to Sheen joining Jordan in commercials, a popular string of them with Cuba Gooding Jr. ran for two years; Sarah Chalke also had ads that ran for a year.