Gwyneth Paltrow's Goop N.Y.C. Pop-Up Shop Robbed of More Than $173,000 Worth of Merchandise
Gwyneth Paltrow‘s Goop New York City pop-up store has been robbed.
Less than two weeks after Paltrow opened the shop, located in Columbus Circle in midtown, more than $173,000 worth of merchandise has been stolen from the store, police confirm to PEOPLE.
According to the NYPD, on Saturday three men entered the store and forcibly opened a cabinet full of merchandise. Though they were spotted by the staff, who called 911, the men managed to exit the store before police arrived.
The men stole approximately $173,465 worth of merchandise, police said. No arrests have been made and an investigation is ongoing. The perpetrators face grand larceny charges.
A Goop spokesperson confirmed to PEOPLE that there was a theft but would not comment on specifics or the amount.
“There was an isolated incident Saturday afternoon involving a very limited number of items, which was reported to the NYPD,” the spokesperson said in a statement. “While the store was crowded during one of our busiest days, thankfully the NYPD responded quickly, our customers and staff are safe, and we remain open for business with proper security precautions in place.”
Paltrow opened the pop-up shop, called Goop Mrkt, on Nov. 23, marking the Big Apple debut of her online retail store. She has previously opened pop-up shops in Dallas, Chicago and Los Angeles.
For Goop’s N.Y.C. arrival, Paltrow upped the shop’s luxury offerings, featuring a collaboration with Valentino and its design team, Maria Grazia Chiuri and Pierpaolo Piccioli, on a Wonder Woman-inspired collection.
Within the collection, shoppers can find a variety of items including 25 starburst-emblazoned pieces ranging from clothing to accessories and footwear. Leather jackets retail for $10,500, tulle dresses check in at $8,900 and leather bracelets are available for a lesser $275.