Crime Alicia Keys, Rihanna, Beyoncé Demand Racial Justice in Moving '23 Ways' PSA "The time for change is now," Keys says in the striking clip By Jeff Nelson Jeff Nelson Instagram Twitter Jeff Nelson is the Senior News Editor, Entertainment at PEOPLE. For nearly a decade, he has worked across the brand's entertainment verticals, reporting on breaking news and writing and editing across platforms, as well as securing A-list cover exclusives, including Barry Manilow's coming out and an at-home interview with Madonna. Jeff has appeared as an expert on Good Morning America, Extra, HLN and SiriusXM, as well as at RuPaul's DragCon as a moderator. He studied magazine journalism at Drake University, graduating with a B.A. in Journalism & Mass Communication. People Editorial Guidelines Published on July 13, 2016 04:10 PM Share Tweet Pin Email Alicia Keys and an A-list roster of social justice advocates are demanding change. The R&B singer, 35, teamed up with the racial justice group We Are Here Movement to stand up and speak out in a striking PSA entitled “23 Ways You Could Be Killed If You Are Black in America” for Mic.com. Keys, Beyoncé, Rihanna, Queen Latifah, Pink, Jennifer Hudson, Adam Levine and more recorded videos for the campaign, in which each star lists everyday incidents – from “riding in your girlfriend’s car with a child in the back” and “making eye contact” to “on the way to Bible study” and “attending a birthday party” – that led to innocent black lives being taken. “Go to WeAreHereMovement.com to tell President Obama and Congress that the time for change is now. We demand radical transformation to heal the long history of systemic racism so that all Americans have the equal right to live and to pursue happiness,” Keys says at the end of the PSA, which featured original reporting by Mic’s Jamilah King. The moving PSA comes just a week after the fatal shootings of Alton Sterling and Philando Castille. Sterling, a father of five, was 37 when he was gunned down on by police on July 5 in Baton Rouge after a homeless man called authorities reporting that he was brandishing a firearm; a coworker said he had the gun to protect against robbery. Castille was 32 when he was shot and killed by police for carrying a licensed gun in a Twin Cities suburb on July 6 during a traffic stop. “Would this have happened if … the driver were white? I don’t think so,” Minnesota Governor Mark Dayton said after protests broke out in St. Paul.