Hayes debuts boom box, graffiti art theme in video set for July 28 debut

Credit: Matthew Eisman/Getty

Ever feel so in love that you want to sky write your beloved’s name in the clouds – or at least spray-paint it on a wall?

Well, that lovestruck mood serves as the inspiration behind Hunter Hayes‘s new video for his single “Tattoo,” the second song off his latest record, Storyline. Hayes uses graffiti to try to win over a new love’s heart and a retro stereo to capture the giddy sense of openness you get from “meeting that person you’re crazy about,” he says.

Hayes, 22 and already a four-time Grammy Award nominee, gives PEOPLE Country an exclusive sneak peek at the video and chats about the inspiration behind his latest tune.

“With a song like ‘Tattoo,’ it’s a very visual thing,” Hayes tells PEOPLE Country. “Lyrically, the goal is to bring you to a place where all these artistic elements of inspiration come to life around you. So, for the video, rather than just explain how a relationship can inspire you, we wanted to go beyond the expected and make a musically inspired moment jump out of a two-dimensional space.”

Enter the boom box.

“My goal is to always do something a little unexpected and different, but especially with this video, I wanted to challenge the imagination,” he says. “We brought in a graffiti artist and we made this abandoned warehouse into a giant reimagined boom box. When you see the video, though, even then you’ll see this art piece of a graffiti artist come to life in a way even we couldn’t imagine.”

“All of these elements are just pieces to the puzzle of trying to figure out how to bring the fans with the song to an entirely new place and feel it all with me,” says Hayes.

The video will debut in full exclusively on July 28, on HunterHayes.CMT.com, iHeartRadio.com and more than 120 Clear Channel country station websites. It will also be available on the new CMT Artists App for iPhone and Android.

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