Florida Georgia Line Launch Their 'Dirt Campaign'

Inspired by their new single, the duo raise money for Habitat for Humanity

Photo: Jeremy Cowart

Talk to Florida Georgia Line‘s Tyler Hubbard and Brian Kelley and they’ll be quick to tell you they are totally living the dream. With a string of big hits under their belts, they’ve both been able to purchase their first homes in the past year.

Now, they want to help other families live the dream, too. Launching the Dirt Campaign on Tuesday, the duo are looking to raise $100,000 for Habitat for Humanity.

“To be able to be in the position we’re in and be so blessed over the last couple of years doing what we love is very rewarding,” Kelley tells PEOPLE, “and we’ve always said we want to be bigger than the music and give back.”

The idea for the campaign was inspired by the pair’s new single “Dirt,” also out Tuesday. With lyrics like, “Her blue-eyed summer time smile looks so good that it hurts/(Makes you wanna build a) 10 percent down/White picket fence house on this dirt,” Kelley says the song “really touched us.”

“We had goose bumps the first time we heard it. With most of our other singles, you don’t have to think at all, it’s a self-explanatory feel-good song,” he says. “But this one makes you dig a little deeper, makes you think about your life and where you’re at and where you want to be.”

The former roommates remember well what it was like before they could afford to put down roots. “We went from living in a really run-down house with five dudes to another really run-down house with five dudes,” says Hubbard.

“For us to now be able to own our own places, there’s not a better feeling than that. Most people dream of having a house you can call your own from the time they’re a kid. For both of us, getting those keys was a huge day. We want to give that to someone else. We want to hand over more keys with this Dirt Campaign and have them experience the same thing.”

FGL is encouraging their fans to donate to the cause. As an extra incentive, campaign supporters will be entered for a chance to win a trip for two on FGL’s This Is How We Cruise aboard the Norwegian Pearl, setting sail from Miami on Nov. 8.

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