Eric Church Is Going into the Furniture Business
"Staying connected with my roots has always been important to me," says Church of following in his furniture exec dad's footsteps
In the market for some pretty badass decor? Well, you’re in luck. Eric Church is now in the furniture business.
Church is the latest country star to introduce a home collection. The singer’s Highway to Home furniture line is in development and will launch later this year through a licensing deal with North Carolina-based furniture company Pulaski Furniture.
Church, who graduated from Appalachian State University with a degree in marketing, is actually just following in his dad’s footsteps: Ken Church is a longtime executive in the furniture business.
“Highway to Home is a natural extension of my family heritage,” Church posted on Facebook. “My dad was in the industry. My first job was in a furniture plant, so yes, it is in my blood. Staying connected with my roots has always been important to me … my history and connection runs deep in this business.”
The line will offer a variety of styles, from rustic Western-inspired looks to cottage and Southern influences, as well as contemporary designs.
The singer also plans to donate a portion of the proceeds from the Highway to Home line to the Juvenile Diabetes Research Foundation through his Chief Cares charity organization.