"Staying connected with my roots has always been important to me," says Church of following in his furniture exec dad's footsteps

By Danielle Anderson
April 15, 2015 03:30 PM
David Becker/Getty

In the market for some pretty badass decor? Well, you’re in luck. Eric Church is now in the furniture business.

Church is the latest country star to introduce a home collection. The singer’s Highway to Home furniture line is in development and will launch later this year through a licensing deal with North Carolina-based furniture company Pulaski Furniture.

Church, who graduated from Appalachian State University with a degree in marketing, is actually just following in his dad’s footsteps: Ken Church is a longtime executive in the furniture business.

“Highway to Home is a natural extension of my family heritage,” Church posted on Facebook. “My dad was in the industry. My first job was in a furniture plant, so yes, it is in my blood. Staying connected with my roots has always been important to me … my history and connection runs deep in this business.”

The line will offer a variety of styles, from rustic Western-inspired looks to cottage and Southern influences, as well as contemporary designs.

The singer also plans to donate a portion of the proceeds from the Highway to Home line to the Juvenile Diabetes Research Foundation through his Chief Cares charity organization.

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